It’s actually scientifically proven that storytelling cuts through that outer layer of your brain known as the neocortex and hits you where it counts—the limbic brain—your middle layer. What does all of that mean for video marketing? Better yet, what does it mean for your video marketing strategy? The best way to start with your story is to consider your buyer personas, because they are the protagonists of your story. Your story goal and your personas will always dictate how much you are going to spend down the road. Create a Video Series I for one love to binge-watch series on Netflix. If your brand has content already, find clever ways to repurpose that into a monthly live video or YouTube series. Ultimately, your next video strategy depends on you, your brand, your goals, and at some point, your budget. The great thing about the era we live in is that there really are no barriers to making video content and doing almost anything you want. 50 Delightfully Simple Video Content Ideas... Just What Does a Content Writer Do, Anyway?
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“The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself,” Famed author Pat Conroy once said.
I love stories because they cut to the very soul and pathos of communication. It’s actually scientifically proven that storytelling cuts through that outer layer of your brain known as the neocortex and hits you where it counts—the limbic brain—your middle layer. Jeff Bloomfield wrote in his book, Story-Based Selling, “The limbic brain can be characterized as the ‘feeling’ brain. This is where emotion, feeling, visualization, and memories are housed.”
Stories make for better marketing because they elicit emotion. They can influence whom we trust, play on our nostalgia, and help us make sense of complex information. Video is the storytelling king. Hollywood averages around $10 billion a year in revenue because of our love of video. YouTube is the second most visited website because of our love of video.
What does all of that mean for video marketing? Better yet, what does it mean for your video marketing strategy?
1. Don’t Start with Budget; Start with a Story
How much do you typically budget for video marketing? This is a tough question to answer right out of the gate when building a video marketing strategy. The budget is going to depend on the type of video you are creating. You could spend anywhere from $2,500 to $150,000 on a video. Before you begin worrying about your budget, figure out the kind of story you want to tell and how you are going to tell it. Cost can hamper the creative process, and you could leave really smart ideas on the table. The best way to start with your story is to consider your buyer personas, because they are the protagonists of…
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