Automation is expected to come in as an important element to save time in digital marketing, in addition to introducing the concept of Machine Learning. This trend calls for SEO’s to think and speak the language of their online audience to come up with matching voice search strings. Search Intent and Code Optimization to strongly impact performance Gone are the days when keywords used to be the most important elements for websites. In view of this development, it becomes very important for SEO specialists to conduct extensive research to show important information to users. The day is not far when Google will come up with an exclusive VR/AR search engine section just like the Google images that are currently being displayed. Blockchain to be teamed with SEO Blockchain and SEO seem to be two completely different strategies. Expertise is a measure of the knowledge and experience of the content creator in churning out quality content. Under this head, content creators are expected to show up only accurate and trustworthy information to users. Click here to find experts on search engine optimization (SEO). Click here to find experts on search engine optimization (SEO).
As 2019 kicks into gear, it’s time to consider what will change in the digital marketing ecosystem this year and how it will affect you.
Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it’s hard to keep up with all of the changes.
So, if you are anxious to know what is in store for you with SEO in 2019, here are 13 trends to be aware of.
1. AI – The buzzword taking the SEO landscape by storm
First in the list of interesting SEO trends that will emerge in 2019 is linked to the path-breaking concept called Artificial Intelligence (AI).
AI is expected to revolutionize the way in which internet users conduct online research using keywords. AI will dictate the future of SEO by providing a number of personalized experiences teamed with automation. Automation is expected to come in as an important element to save time in digital marketing, in addition to introducing the concept of Machine Learning.
Through Machine Learning, digital marketers can automate a number of everyday SEO tasks like reporting and data analysis. Thus Machine Learning will be able to improve the abilities of SEO so that it can yield efficient and quick responses to online searches.
Since AI, in the recent past, has been enjoying an all-pervading presence in the world of business, SEO experts are expected to step up their approaches to be in sync with the new format of searching and browsing the internet.
2. Voice Search to gain further patronage
Drifting away from typing keywords in the address bars of search engines, 2019 is expected to wake up to the popularity of voice search.
Voice search will soon become the order of the day, posing a major challenge to SEO experts. It is common for voice queries to be entirely different from the ones that are keyed into the search bars of browsers. It is for this reason SEO specialists are urged to come up with results based on the long-tail keyword queries recited by internet surfers as part of the voice search string.
Research suggests that by 2020, voice search will account for close to 50% of the total number of searches. In line with this data point, it will definitely surprise you when you are told that about 40% of adults are already using voice search over normal keyed-in searches. This trend calls for SEO’s to think and speak the language of their online audience to come up with matching voice search strings.
3. Visual Search offering an exciting way to find information
Image Source: Google
When you hear of Voice Search, you should not be surprised if you hear something like Visual Search. Visual Search is the new-age concept to conduct a search through images and data gathered from a camera.
As this concept catches up, the day will come when users click a picture of an object on their phone and upload the image to the browser. They can then say that they want the article which is featured in the image and will order it online. This is expected to happen in 2019.
4. Search Intent and Code Optimization to strongly impact performance
Gone are the days when keywords used to be the most important elements for websites. Time is ripe for SEO to show up results based on the intention of the online audience. By 2019, the world of the internet will attach greater importance to the intentions of the user when compared to the keyed-in text in the search bar.
In view of this development, it becomes very important for SEO specialists to conduct extensive research to show important information to users. They should be able to display information that the audience themselves would not have asked for. Such a move can boost customer engagement while also improving search engine rankings.
Given that technology is already simplifying the way in which a search query is interpreted, SEO experts are expected to be in sync with this development. They are expected to be innovative so as to come up with web content that will not only serve the specific needs of users but also offer unsolicited product/service advice to users. This way, the future of SEO will revolve around optimizing the code with specific terms like ‘When’, ‘Where’, ‘Why’ and ‘How’ so as to provide matching results for what the audience is actually looking for.
5. HTTPs will remain important
The concern for web security has gained a lot of attention since Google started labeling non-HTTPS sites as ‘Not Secure’ from July 2018.
In 2019, the need for an SSL certificate (HTTPS) will remain the same for every website in order to enjoy credibility, high-level security as well as better rankings. Both now and in the future, Google will continue showing ‘Not Secure’ warnings for non-HTTPs sites, so more people are adopting it to gain the trust of their customers as well as to improve their rankings.
All those websites that want to improve their search engine rankings should, therefore, rely on at least a basic SSL certificate such as Comodo SSL as an effective and affordable means to secure the crucial data of online customers.
6. UX will call the shots
User Experience (UX) is…
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