Personalization, personalization, personalization. If a customer clicks on a specific product on your website, you can automatically trigger a targeted message based on that behavior. If someone adds a product to the cart and then abandons it, you can reach out with a targeted coupon or offer instantly. Rather than sending out a hyper-personalized message on email and then showing that same buyer a generic ad elsewhere, you can coordinate across all channels. That creates a true omnichannel experience for customers. With the dynamic segments you've created, you can now create personalized campaigns for each buyer according to how they behave. Next, you can create trigger-based email campaigns based on customer behavior across your website. E-commerce customers today expect a coherent, relevant experience with your brand across all channels and devices, in real-time. Don't just keep talking about personalization—start personalizing your e-commerce marketing campaigns today.
Personalization, personalization, personalization.
It’s all anyone can talk about in e-commerce marketing lately. You can’t just create general marketing content anymore, you have to offer your audience a hyper-personalized message based on their exact interests, experiences, and needs—or else you won’t get a minute of their attention. In fact, 74% of customers say they feel frustrated when website content is not personalized.
That level of personalization isn’t easy to achieve, however. The only way to get close to the idea of truly personalized B2C marketing is with deep and ever-changing segmentation. You have to understand your customer to a whole new degree, customizing your every message to their recent actions, personal preferences, and more.
But with the right tactics, you can offer your potential buyers the right message at the right time, and on the right channel, and engage e-commerce customers in a meaningful way.
Segmentation in Real-Time
Many B2C marketers think of segmentation as a one-time deal: You take a list and split it up based on factors like age and location; then, you market to that static list and hope that some small segment of it converts.
But your audience isn’t sitting still; they’re constantly moving, changing preferences, and shifting what they’re looking for. How can you keep up and stay relevant if you’re not changing with them?
Luckily, technology like B2C CRM enables you to dynamically segment your audience in real-time as they interact with your brand. If a customer clicks on a specific product on your website, you can automatically trigger a targeted message based on that behavior. If someone adds a product to the cart and then abandons it, you can reach out with a targeted coupon or offer instantly. If they decide to buy, you can immediately add them to a loyalty program to drive long-term engagement.
A True Omnichannel Experience
The other misconception about segmentation is that it applies only to traditional email marketing. Today, that is also no longer true. Now, you can segment across multiple channels…
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