Why Ignoring Video Marketing is Hurting Your Business

Interesting Not Interesting Share Tweet 6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot Have you noticed seeing a lot more videos on Facebook lately? All because Facebook has declared video to be something people want to watch more than any other form of content. The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience. Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? More than 500 million hours of videos are watched on YouTube every day A Facebook video receives, on average, 135% more organic reach than a post with just a photo. This will, in turn, boost your SEO rankings. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media. Enjoy Higher Website Conversions Video marketing studies show that 74% of users who watched a video explaining or demonstrating a product ended up making the purchase.So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering. With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos. Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

Author: Susan Friesen / Source: Business 2 Community

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6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of YouTube, SnapChat, Twitter and Instagram’s video platforms and capabilities that make using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

A Facebook video receives, on average, 135% more organic reach than a photo.
73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
10 billion videos are watched on Snapchat every day.
More than 500 million hours of videos are watched on YouTube every day
A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).