Tag: Click-through rate
6 Ways to Track Revenue from Email Marketing
Tracking Revenue from Email Click-through sales.
This method tracks revenue from a direct click in an email to the site and ultimate conversion.
The c ...
Why Marketers Need to Think Like Data Scientists (And How to Do It)
Why does data science matter in content marketing?
Your content teams make better decisions, you build support for the content initiatives you propose ...
Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop
Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop.
Is it Worth Doing SEO for Bing?
These Usage Stats May Surprise You [ ...
The Return of Direct Mail: How this ‘Old School’ Tactic Can Land High Paying Clients
Here’s how to land high-paying clients with direct mail and avoid those low open rates on your email campaigns.
Start by prospecting for your mailing ...
How to Improve Your Facebook Ads Campaign with Lookalike Audiences
How to Improve Your Facebook Ads Campaign with Lookalike Audiences.
Facebook lookalike audiences.
What is a lookalike audience?
Create an audience blu ...
Data Shows the 3 Things You Need for a Successful Facebook Ad
Data Shows the 3 Things You Need for a Successful Facebook Ad.
But, with Facebook warning that it is likely to run out of ad space mid-2017, companies ...
How to Write Email Newsletters People Want to Open and Act On
How to Write Email Newsletters People Want to Open and Act On.
Only send when you have something to say Many companies seem to believe that a newslett ...
Moz Local Report: Who’s Winning Wealth Management?
Focusing on Google, there are three major areas where financial service providers can compete: organic results, local results, and paid results (ads). ...
What the Heck is Going on With Search Engines?
Deliver content for multiple search engines.
Google now answers simple queries – users don’t need to click If your site is the top resource to answer ...
How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger
What do Facebook Messenger bots do?
It’s like email marketing, but using Facebook Messenger.
As I mentioned above, using Facebook Messenger bots is a ...