Tag: Personalization

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5 Tips for Better Email Marketing Performance

5 Tips for Better Email Marketing Performance

Still, some businesses fail to realize email marketing's full benefits, so to convince them, here are five of the best ways for any business to improv ...
4 Tips for Creating Emotional Connections With Personalized Posts

4 Tips for Creating Emotional Connections With Personalized Posts

The answer is a bit complicated because Millennials want to form an emotional connection with brands, which means that traditional advertising is a ba ...
How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

A bounce rate is actually a combination of several factors, though every time someone visits your store but doesn’t make a purchase, it’s fair to say ...
Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

MediaPost Using Trust as the Driving Force Behind Marketing Strategies 61 percent of millennials are concerned about global conditions and feel person ...
Digital Marketing News: B2B’s AI Questions, Marketers Struggle with Personalization, Nielsen’s Neuroscience, & Brands Try Twitch

Digital Marketing News: B2B’s AI Questions, Marketers Struggle with Personalization, Nielsen’s Neuroscience, & Brands Try Twitch

Corporate America can’t afford to ignore Gen Z U.S. Gen Z members tend to spend their money with businesses that align with their values, respond posi ...
Episode 63: Anatomy of a Personalized Video

Episode 63: Anatomy of a Personalized Video

Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % and getting c ...
Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Through these integrations, sales professionals can easily record, share and track one-to-one videos without ever leaving their sales tool of choice. ...
4 Ways Emerging Tech Will Redefine Content Marketing

4 Ways Emerging Tech Will Redefine Content Marketing

That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a w ...
10 Vital Customizations to Make in Google Analytics

10 Vital Customizations to Make in Google Analytics

Connect Google Analytics to Google Search Console Way back, Google Analytics used to have keyword data in all its standard reports. So, instead of ama ...
Why Personalization and Segmentation Are Email Marketing’s Saving Grace

Why Personalization and Segmentation Are Email Marketing’s Saving Grace

According to Marketing Dive’s latest study, “Personalized email subject lines increase open rates by 50%.” On top of that, segmentation alone can resu ...
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