Tag: Personalization
How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
So, all I'm saying here is that email marketing has changed immensely since the first email marketing tool for small businesses was introduced way bac ...
Personalize Your Marketing With Deeper Customer Segmentation
Personalization, personalization, personalization.
If a customer clicks on a specific product on your website, you can automatically trigger a target ...
What is Account-Based Marketing? An Inside Look at How to Get High-Ticket Clients
Instead of sending email blasts and then segmenting those users based on their actions, you segment before sending the emails.
It allows you to truly ...
5 Reasons Marketing Automation Fails (And How to Avoid Them)
I’m going to walk you through five of the biggest marketing automation mistakes I see time and time again.
You click, and instead of applying the disc ...
How We Booked Over 200 Meetings With a Single Email Send
How We Booked Over 200 Meetings With a Single Email Send.
So when it came time for the Latin America Marketing team -- or LatAm -- to strategize an em ...
How to Personalize Your Ads and Landing Pages Using Dynamic Text Replacement
How to Personalize Your Ads and Landing Pages Using Dynamic Text Replacement.
You can personalize ads (and even the landing pages people see afterward ...
Here’s Why Netflix Is Embracing Interactive Content (And You Should Too)
Here’s Why Netflix Is Embracing Interactive Content (And You Should Too).
Netflix is smart to get users engaging with its shows.
Adding interactive el ...
Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead
In my experience, that's because most companies believe their email marketing revenue is entirely dependent on their daily blast emails.
Why You Need ...
New Tech Friends on the Marketing Block
Three such roles I kept hearing about at the Intelligent Content Conference are content strategists, content engineers, and data scientists.
Content s ...
How to Master Content Segmentation & Personalization
How to Master Content Segmentation & Personalization.
One of the most important words in marketing right now is relevance.
Storytelling is great, and ...