The Relationship Between Branding and Emotion

The Relationship Between Branding and Emotion

I think most small businesses have trouble relating to some of the best practices of very large organizations. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is the founder and CEO of Top Line Marketing and the author of the book Marketing: The Heart and the Brain of Branding. In this episode we discuss strategies and tactics that apply to every business, regardless of size. Questions I ask Javier Sanchez Lamelas: How do you capture the emotional side of a brand? What you’ll learn if you give a listen: How to pinpoint the human value that will be a positive association with your brand How to create a Marketing Factory How to know which marketing channels you should focus on Key takeaways from the episode and more about Javier Sanchez Lamelas: Learn more about Javier Sanchez Lamelas and his company. Connect on LinkedIn. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Unlike traditional ESPs or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, highly relevant, email and advertising campaigns.

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I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is the founder and CEO of Top Line Marketing and the author of the book Marketing: The Heart and the Brain of Branding. He and I discuss how to market effectively by appealing to emotion.

Lamelas is a worldwide marketing professional with over 30 years of experience. He has held positions in high profile companies all over the world including Proctor & Gamble and Coca-Cola in their global marketing campaigns.

In this episode we discuss strategies and tactics that apply to every business, regardless of size.

Questions I ask Javier Sanchez Lamelas:

  • How do you capture the emotional…

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