What makes content marketing return ongoing results?. Content marketing is what we used to think of as good old-fashioned PR: articles, information and thought leadership pieces that aim to showcase the knowledge of the writer. Well all it takes is your knowledge to complete the content, time to write the piece and then time to distribute to PR platforms. You can also easily stick it into an email and send it to clients, and it lands up living on your website for ongoing SEO (search engine optimisation) reach. Write an article that attracts enough attention and you will find this happens to you. American and international platforms love republishing great articles and once an article is up on the Internet, it usually stays up, so you no longer have a ‘limited-time’ reach with each piece you distribute. If you keep that article up for a long enough time, what you’ll see is that it returns consistent SEO results, because good information doesn’t go out of style; especially not content relevant to a business process or area. What’s important though is that you SHOW your knowledge – and don’t just tell. Roughly 80% of business comes from 20% of your clients, and that 20% is made up of existing clients in most cases – and these are the people who are most likely to engage with you on social media. Just make sure you have the links and bio that make it easy for them to get there.
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
So why is content marketing all the rage and how can it benefit your business’s marketing efforts?
Content marketing is cheap
According to current figures, content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less. Content marketing is what we used to think of as good old-fashioned PR: articles, information and thought leadership pieces that aim to showcase the knowledge of the writer.
The reason it costs less?
Well all it takes is your knowledge to complete the content, time to write the piece and then time to distribute to PR platforms. All of those are activities you can complete on your own, without the intervention of an agency, especially if you can write.
| <img src=”http://c.biz-file.com/c/1701/375749-625×325.jpg?2″ alt=”Image via” width=”625″ height=”325″>Image via 123RF |
There are no additional costs for creation and design, and no distribution costs unless you want to distribute it via email. If you are distributing via email to your own personal client list, you can often do that at little to no cost too.
You can repurpose content with legs
Once you’ve written a great article there are a number of things you can do with it, including distribute it to multiple platforms for publishing. You can also easily stick it into an email and send it to clients, and it lands up living on your website for ongoing SEO (search engine optimisation) reach.
If the article is well accepted and full of interesting ideas, it will naturally evolve into radio and TV interview requests, and it’s really easy to repurpose well-received content to make a video for your YouTube channel.
In fact, in the American market, you often find YouTube channels that source great articles and then turn them into audio and video presentations. Write an article that attracts enough attention and you will find this happens to you.
Valuable information never gets old
If your article has good enough content, you’ll find that it gains international legs, in a ‘lite’ form of going viral. American and international platforms love republishing great articles and once an article is up on the Internet, it usually stays up, so you no longer have a ‘limited-time’ reach with each piece you distribute.
The longer it’s around, the more it’s worth
In fact you really want to wait three to six months before you begin to measure the reach of a piece, because you need to give it time to penetrate properly into the world wide web. If you’ve ever submitted websites and sitemaps to search engines, you’ll often see a…
COMMENTS