Should your business use content marketing?

Should your business use content marketing?. The reason for this is that your main target audience will undoubtedly be your customers and consumers you think are interested in your business. How Many Brands Are Using Content Marketing? How Much Do Brands Spend On Content Marketing? What this tells you is that your company should be looking to spend around about a third of your overall marketing budget on content marketing. What Are Marketers Offering For Lower Budgets? For example, they will offer writers that are extremely affordable and can create blog posts, social media/website content, etc. The idea is that your business gets content created by outsiders, and can use it for a very low price. How Does Content Marketing Benefit Business? You create things that attract their attention and get them to engage with you.

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Content marketing is a very popular practice undertaken by various businesses across the globe. Big or small, there’s always a place for content marketing in your overall marketing strategy. If you’re new to the game and have recently started your first business, or you lack detailed content marketing knowledge, then this article is for you.

Throughout this piece, we’ll discuss many different things revolving around content marketing in modern times. This includes essential information like how much it costs and what benefits it brings to business. As well as these two main points we’ll also briefly discuss what content marketing is and how many businesses are using it to their advantage. By the time you’ve finished reading this piece, you’ll know all there is to know about content marketing pricing and can choose the best route for your business to go down.

Without further ado, let’s get straight into this article and begin by looking at content marketing in general:

What Is Content Marketing?

As its name suggests, content marketing is a marketing technique that revolves around the creation of content. The whole purpose is to use creative and attractive content to grasp people’s attention and draw their gaze. Content produced must be relevant to your business and not a topic that is completely random. The reason for this is that your main target audience will undoubtedly be your customers and consumers you think are interested in your business. So, if you create content that doesn’t relate to your company or the reader, then there’s no point, as it lends no value to either side.

When done correctly, content marketing can help improve customer interaction and see your business gain more and more customers. There are also firm links between a solid content marketing plan and an increase in sales figures. The key to a successful content marketing strategy is that you understand what content to produce and where to produce it. For example, social media is a very popular platform for companies to distribute content in the form of images, infographics, and videos. Blogs are also an exceptional way to share quality written content with your target audience.

How Many Brands Are Using Content Marketing?

It’s all well and good saying that content marketing is beneficial and very popular amongst businesses and marketers. However, it helps when there are facts available to back these statements up. In a recent piece of research published by the Content Marketing Institute, it found that 89% of organizations in North America are using content marketing. This is an increase of 1% from the last year and 3% from the year before that. So, you can see that a large proportion of brands are using content marketing as part of their promotion and advertising strategy. What’s more, the percentage keeps creeping up year by year. It’s got to the point where many experts think it’s only a matter of time before all brands are using it.

This same research also threw up a few more interesting facts and stats about brands and content marketing. It found that 93% of brands that use content marketing will use social media as a tactic. Also, only 32% of the 89% have a proper content marketing strategy. Consequently, you can see that most brands use this technique, but only a third of these brands have proper strategies in place that include budgets and plans for distribution, etc.

How Much Do Brands Spend On Content Marketing?

Having seen the facts and figures surrounding content marketing usage, you probably feel as though your company should integrate a campaign. However, going in blind without a plan is never a good idea. The main issue with any form of marketing is ensuring you have the right balance with regards to how much money you’re spending. It’s almost a case of figuring out how little you can afford to spend while still gaining the maximum benefits possible. The last thing you want is to splash the cash and overspend on content marketing. It can mean your business loses a lot of money, and the benefits you see won’t outweigh the costs.

A good way to understand how much you should be spending is to look at what other brands are doing. Naturally, it’s difficult to find average figures as many companies and brands have different budget sizes. Instead, what we can do is look at the percentage of brands marketing budget that is spent on this particular technique. Research shows that, on average, 29% of a company’s total marketing…

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