Author: John Jantsch / Source: Duct Tape Marketing < All Articles If you want your business to be successful in today’s world, you
If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond. A negative review online that doesn’t get a response can be very detrimental to your business.
I’m constantly talking about ways small businesses can improve their SEO, and in my opinion, reputation management may just be one of, if not the most, important factors involved.
By implementing a professional, ongoing reputation management strategy correctly, you’ll see an increase in web-based leads and sales.
Let’s dive into some of the basics to see what I’m talking about.
Why online reviews are important
When a person is looking for a product or service online, they want to be reassured that they’re getting the value they’re looking for and want a definitive reason to choose you over the competition. Let’s put it this way. While traditional SEO tactics get you to the top of search engine results pages, online reviews are what close the deal for you.
Online reviews are basically modern day referrals, so having numerous reviews online is a great way to stand out in your field. No matter how great your marketing efforts are, people are always going to trust what is said about your company from others than from you, so make sure the narrative others have of you is a positive one.
In fact, if you can get to the top of search engine results pages AND have 5-star reviews and comments, you’ll be golden. You’ll become the safest, most reliable, and most recognized choice – a real no-brainer for whoever crosses your path.
Managing your online reputation
It’s imperative that you have an online review strategy to encourage positive reviews and counter negative ones. Essentially, if you don’t take the time to manage your online reputation, it will manage you instead.
To create a strong offense for positive…