2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

Author: Ronnie Nijmeh / Source: Entrepreneur I previously wrote about how I used personalized voicemails to get $26,000 in sales with a l

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2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

I previously wrote about how I used personalized voicemails to get $26,000 in sales with a little over three hours of effort. So, how else can a company personalize experiences for customers, even as its customer base continues to grow? Here are two techniques that worked really well for my business, and one that ended up working better with less personalization.

1. The “P.S. Introduce yourself” email

Over the years, this simple email has garnered thousands of personalized replies. It’s been our secret weapon to boost email deliverability and engagement.

It’s really simple. After someone signs up to our email list, we send out a simple text-only email asking them to introduce themselves. Here’s the email template:

SUBJECT: P.S. Introduce yourself . . .

John, I forgot to mention . . .

I read and respond to all replies to my emails. (Yes, it really is me!)

So please introduce yourself, I’d love to learn more about you!

Please click “reply” and tell me more about you, where you live, where you’re at in your business, where you want to be.

Looking forward to your reply,

Ronnie

People love this email. What better way to engage with your customers than to get them to talk about themselves? Just be prepared for some lengthy emails filled with personal stories. Seriously, this email will drive a boatload of replies. Only deploy this if you (or your team) can handle replying to each person individually.

2. Multiple support channels

When your customers have an urgent question, how can they get a hold of you? What is your typical response time? Support desks are great, but email isn’t fast enough when someone is about to abandon the cart because of a technical snag.

That’s why we decided to offer multiple support channels. You can send an email, call toll-free, send a text message or shoot over a Facebook message. Is it a pain to keep track of the different mediums? Sure. Is it totally unsustainable as we double our customer base? For…

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