When I started to implement some of the Instagram tactics I used on my personal account to my business account, I noticed a ton of growth. To answer these questions, I’ve come up with some universal truths for using Instagram as an effective marketing tactic. Instead of shielding the unique personalities, perspectives and experiences of your team members, it’s important to embrace them, as they may have the ability to connect with different audiences that otherwise might seem unattainable. Although your lead social media specialist won’t have the ability to connect with an audience of 1 billion, they do have the ability to manage your business’ account. This management role can help ensure that a collaborative team approach to posting content on your business account best reflects your brand. Since a business’ Instagram profile should be a team effort, it’s good practice to have a scheduled meeting to discuss your marketing calendar content in advance. Once you’ve established your pillar content, it’s important your team makes the time to monitor and interact with your audience. This consistent type of engagement will help audience members connect with your business, successfully building your brand’s Instagram presence. People are more willing to invest time and make a personal connection with a person than they are with a brand. As a business, you have to play to your strengths.
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If you ask me what my guilty pleasure is, I may simply answer “Instagram.” Like many of you, I’ve been using the social platform since its inception to build my personal brand. But it wasn’t until recent years that I realized just how much its branding powers exceed that of personal use. When used properly, Instagram actually has the capacity to help businesses grow significantly.
When I started to implement some of the Instagram tactics I used on my personal account to my business account, I noticed a ton of growth. Soon, I found myself being flooded with questions from fellow business owners about how they could build brand awareness through Instagram. To answer these questions, I’ve come up with some universal truths for using Instagram as an effective marketing tactic. Whether you’re late to the Instagram party or simply want to build awareness of your existing efforts, the following tips will help boost your brand’s presence like no other.
Understanding the importance of your team’s input.
Your team plays an invaluable role in your business’ success. With 1 billion Instagram users worldwide, it’s impossible to hire a social media specialist who has the ability to connect with every single one. Instead of shielding the unique personalities, perspectives and experiences of your team members, it’s important to embrace them, as they may have the ability to connect with different audiences that otherwise might seem unattainable.
By giving team members access to your brand’s Instagram account and creating an “all hands-on deck” approach, you’re investing a lot of trust and power in those individuals. Although this method is beneficial, it should come with rules and limitations to prevent any inappropriate or personal information from being released through your brand’s account.
Although your lead social media specialist won’t have the ability to connect with an audience of 1 billion, they do have…
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