Editor’s note: Ofoegbu Chigemezu, the NAIJ.com partner blogger, in this piece explains how growth hacking can save Nigerian economy in difficult recession times. I would talk about growth hacking and how it can save Nigeria economy. Later , I got troubled that I had to read additional articles on growth hacking and how I can apply them as a startup. How growth hacking can save Nigeria economy - Let me start from here. And your understanding of these words can help solve the problem of starting and growing your business. TV and Newspapers may not be as effective as the social media for her startup and she may end up wasting her money which will eventually lead to failure. Nigeria economy would make a whole lot of money from taxing these startups. Are you a startup? How can growth hacking save Nigeria economy?. You want to read more on Growth Hacking?
Editor’s note: Ofoegbu Chigemezu, the NAIJ.com partner blogger, in this piece explains how growth hacking can save Nigerian economy in difficult recession times.
Chigemezu is the blogger at AskNGN.com.
It’s no longer news that Nigeria economy is under recession or the fact that right now we are not getting any solution from the government to get out of recession. I would have loved to talk about diversification of the economy or probably give instances of how our economy blossomed in the 60s when we had less dependency on oil and more interest on agriculture. But then, I would stop here and talk about something different from agriculture, oil, recession and every other thing we think is the solution to our problem.
I would talk about growth hacking and how it can save Nigeria economy.
I know the word “hacking” is an obscure word. We have probably heard how people break into systems and securities by hacking into them. Hope you don’t ask me if we are planning on breaking into Nigeria economy? Guess, we are going to do something like that.
Let me pause and digress. Sometime ago, on what seem to be a normal lecture free day in the university. You know almost every student pray for lecture free days – especially on Thursdays to rest from school stress. Sometimes I wish everyday is public holiday so I can spend time with my device surfing the net – I am not the only one making this wish.
While I surfed through the internet and getting ready for breakfast, I came across an article that I cannot clearly remember the title but I know that the title had contained “growth hacking” – something which attracted me to reading the post.
The writer had suggested that growth hacking is the mindset which has transformed the American economy citing instances of what would have happened if Silicon valley tech companies ( Facebook, Apple, Google ) never existed.
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You know how challenging Americans can be? He went ahead to quote Reid Hoffman “Silicon Valley is not a geographical Location, it is a mindset”. And that mindset is Growth Hacking, he added.
Later , I got troubled that I had to read additional articles on growth hacking and how I can apply them as a startup.
How growth hacking can save Nigeria economy – Let me start from here.
Hope you don’t accuse me of comparing Nigeria with America? Each year, millions of startups rise in Nigeria but only few survives to become a reality. The rest either dies off due to lack of fund or due to lack of experience.
In starting a business, Its always difficult to start when you are still trying to figure out how to go about funding your ideas and the doubt of whether people will like your product or not.
This give rise to questions like “who will fund my startup?” and “how can I get people to see and like my product as a startup?” These two questions can be challenging because the first seem almost like an impossibility to get some kind of venture capitalist to fund you in Nigeria. The second question is left for you to decide.
The first step in overcoming your challenges as a startup is by having to answer these…
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