Look Into Facebook Live “We’re now using Facebook Live to run virtual seminars. Go High End “At RTC, we just filmed a high-end short documentary around a theme in our business. Investing in high-end video like this creates tremendous conversation and energy around the business while challenging us to synthesize what we do in new and exciting ways.” ~ Corey Blake, Round Table Companies 4. Seeing is believing, and having a testimonial on camera makes it that much more credible and personal. Our video was planned, filmed and edited by a professional firm. Showcase Your Personalities “We use video to showcase our personalities. People like to work with people who they trust and like. Tackle FAQs “We are busy creating frequently asked question videos for our clients and our own business. Publish Quick Daily Videos “Video marketing is amazing. In each of these 3-to-5-minute videos, I provide calls-to-action and working examples, while gaining trust from my audience.
When it comes to recording content on or for social media, there are so many updates and options it can be difficult to decide which way to go. That’s why we asked 9 entrepreneurs from Young Entrepreneur Council (YEC) the following question:
“How are you using video in your brand marketing now and why is it effective?”
Video Marketing Strategies
Here’s what YEC community members had to say:
1. Look Into Facebook Live
“We’re now using Facebook Live to run virtual seminars. It’s effective, as you have a built-in audience/referral systems through your existing Facebook fans. Plus, earlier adopters get priority exposure. Our weekly show consistently generates over 10,000 viewers now. Imagine that with a real (or even virtual) seminar! It’s powerful.” ~ Nicolas Gremion, Free-eBooks.net
2. Build Trust Online
“I work in the SEO space, which is often associated with the wild, wild west. Indeed there are some unscrupulous black hat SEOs, but I’m not one of them, and I’ve found that video helps me communicate my experience and expertise better than anything. People are more likely to trust someone they can see and hear; video provides both as well as an inexpensive platform to sell.” ~ Kristopher Jones, LSEO.com
3. Go High End
“At RTC, we just filmed a high-end short documentary around a theme in our business. We are premiering it in front of 200 CEOs at a conference and will then be touring it to film festivals. Investing in high-end video like this creates tremendous conversation and energy around the business while challenging us to synthesize what we do in new and exciting ways.” ~ Corey…
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