3 Tips to Get More Attention with Localized Content Marketing

3 Tips to Get More Attention with Localized Content Marketing

Author: Tyler Tafelsky / Source: Marketing Insider Group There are a lot of SMBs looking for ways to diversify their content marketing st

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3 Tips to Get More Attention with Localized Content Marketing

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing.

Localized content marketing is simply directing your efforts toward your local target market. And because most SMBs operate on a local level, such strategies are more like to strike a chord with their audience.

So what kind of approach should a business take in localizing its content marketing? Below I share three actionable ideas to help spark some inspiration.

1. What’s Happening? (Or Not Happening)

This first tip may seem obvious, but it’s a little easier said than done. It’s about dovetailing some of your content marketing on local events or happenings. In any local area, there’s usually stuff going on. How does your business fit in? If it doesn’t fit in, can it resonate with some other twist?

Here’s an example. I live in Traverse City, Michigan where we host the National Cherry Festival every year. While it’s great for the local economy, many locals (including myself) are a little adverse to the whole situation. I could come up with countless ideas that don’t necessarily talk about the festival itself, but rather the challenges, headaches, and nuances it brings, like:

  1. 5 Tips to Navigate Traverse City Traffic During Cherry Festival
  2. A Local’s Guide on Avoiding All Things Cherry Festival
  3. 3 Non-Cherry Festival Events That Offer Ideal Escapes for Locals

Conversely, and perhaps more interesting, is producing content on what’s not happening. Traverse City winters, for instance, can…

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