Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

You’re starting a new marketing position at a new company, and the “first day of school” feelings are resurfacing. This is exactly how I felt (almost) when I started my new marketing role at TopRank Marketing. I knew I could bring a lot to the role of marketing copywriter, and there was a lot of potential for growth and learning. Whether the specialty is in content marketing, digital advertising, social media or influencer marketing, you’re going to want to slip on your Snuggie and discover how to quickly get comfortable in your new company. Researching detailed information about your ideal audience from a company perspective will help you provide value in your role. When you’re not at work, be open to opportunities to advocate for your brand in a respectful and appropriate way. #3 – Find a Mentor Making connections with coworkers isn’t easy, especially in the beginning. #5 – Learn the Ropes This might go without saying, but to successfully transition into your new marketing role, you must learn quickly. Also take this time to learn about yourself. In your new marketing role, think about time management, how you work best and what you can share with your coworkers to maximize productivity.

This Week in Content Marketing: Advertising Industry Prepares for Plummet
TopRank Marketing’s Top 10 B2B Content Marketing Trends & Predictions for 2019
Making content magic happen

Think back to your first day of school (that you can remember), and take a moment to relive some of those feelings: excitement, worry, happiness, fear and maybe a little nausea. There were a lot of new faces and some familiar ones which helped ease the initial panic.

Now, fast forward to “adulthood”. You’re starting a new marketing position at a new company, and the “first day of school” feelings are resurfacing. Only this time, there are no familiar faces. It’s mentally and physically exhausting wondering if you’re going to fit in, wanting to make a great impression and also exciting because you have a lot to offer, you’re smart and your new company goals align with your career path.

This is exactly how I felt (almost) when I started my new marketing role at TopRank Marketing. Although, I don’t remember feeling nauseous. The excitement far outweighed the worry, and I was very happy to find a professional work environment that supported my personal goals and emphasized personal growth and company growth in tandem. I knew I could bring a lot to the role of marketing copywriter, and there was a lot of potential for growth and learning.

Even though there was enormous opportunity, being the “new kid” isn’t easy. I was nervous about how the transition was going to go, and knew I had to act quickly to understand the ins and outs of the brand, produce results and assimilate into the new company culture gracefully.

So, how do you successfully transition into your new marketing role and show your value?

To help answer this question, here’s a list of 7 tips that I’ve learned to get you accustomed to your new marketing role. Whether the specialty is in content marketing, digital advertising, social media or influencer marketing, you’re going to want to slip on your Snuggie and discover how to quickly get comfortable in your new company.

#1 – Research

Familiarizing yourself with as many aspects of the company, as quickly as you can, will have a huge impact on your transition. While any and all research is helpful, try to focus on the following three types of research at the beginning:

  • Company – Understanding the story behind the company, the types of customers it serves and the primary goals and objectives will help you get a better understanding of who you are representing and how your specific job duties fit into the grander scheme of things.
  • Culture – The environment in which you work in on a daily basis will dictate certain behaviors, processes and actions you will take in your new company. It’s important to identify what’s appropriate, how the team works together and understand where you fit into the mix.
  • Audience – As a professional marketer, you need to understand who the company is targeting. Researching detailed information about your ideal audience from a company perspective will help you provide value in your role.

All of this research should be done in a number of ways: talking to coworkers, reading the company website and seeing what other people are saying about the company,…

COMMENTS

WORDPRESS: 0
DISQUS: 0