Why Every Business Needs a Social Media Business Audit

Why Every Business Needs a Social Media Business Audit

That’s why you need a social media audit before you put together that next social marketing campaign. Here are nine steps to audit your social media channels and identify areas to improve. Step 1: Start the audit Note each social channel where you have a profile. Tip: Make a note of any channels where you need to update branding. Example: Facebook Company Page – because I have a good number of likes on each Page post. Tip: You can easily identify these accounts by the number of followers and engagement you receive through these social media accounts. Just need to start posting. Look them up on the same social channels you listed as your most valuable social accounts. I could start posting status updates on LinkedIn. Then, add one new change each month till you feel like a rockstar on each of your most valuable social media accounts!

How to Conduct a Content Audit: A #CMWorld Twitter Chat with Melissa Harrison
5 Mistakes Businesses Make When Conducting a Content Audit
Optimize Your B2B Content Performance with an SEO Audit
Not active on social media? You are losing ground to competitors. But you already know that.

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. That’s why you need a social media audit before you put together that next social marketing campaign.

Here are nine steps to audit your social media channels and identify areas to improve.

Step 1: Start the audit

Note each social channel where you have a profile. Be sure to cut-and-paste your hyperlink for easy reference. Maybe you went all-out with social profiles a few years ago, and you don’t remember if and where you created your social media profiles.

In that case, here’s a checklist to get started:

  • Others?

Tip: You can also Google yourself to locate your forgotten profiles.

Step 2: Do a branding check

This is where many businesses fall short, because it is easy to jump on a new social channel and fill out the profiles without using the same visuals.

You need to answer these three questions:

  • Am I using the same avatar on EVERY social channel? (You should be.)
  • Do all my backgrounds and other images follow my theme/branding?
  • Are all the descriptions, bios and URLs uniform?

Tip: Make a note of any channels where you need to update branding.

Step 3: Identify your most valuable social media accounts

You may have heard advice from experts that you need to be everywhere. That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic.

Choose your most valuable two or three accounts and state why you think those accounts “work” for your business.

Example:

  • Facebook Company Page – because I have a good number of likes on each Page post.
  • LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners.
  • Instagram Company Page – because our videos hit it out of the park with our fans.

Tip: You can easily identify these accounts by the number of followers…

COMMENTS

WORDPRESS: 0
DISQUS: 0