Tag: Audit
Optimize Your B2B Content Performance with an SEO Audit
How will you take what you find and make it actionable?
Why & When SEO Audits Are Worthwhile An SEO audit is a great place to start when you’re trying ...
Everything You Need to Know About SEO
Search engines have changed over the years, and the barrier to entry has gotten a lot higher.
When we started, all it took was a ton of content in ord ...
Five Ways to Run a Tailor-Made Content Audit
Is our content share-worthy and/or link-worthy?
(i.e., Are we timely?
If your program has been up-and-running for some time but you’re ready to assess ...
7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spam ...
How to Conduct a Content Audit: A #CMWorld Twitter Chat with Melissa Harrison
When was the last time you looked at your content?
That’s why it’s important for marketers to run regular content audits.
As CEO, she ensures the cont ...
How to Conduct a Social Media Audit (Includes a Free Template)
In this case, it’s simply the process of hunting down all of your company’s social channels, as well as any impostor accounts, and compiling key infor ...
How to Conduct a Social Media Audit in Just 30 Minutes
But not every platform works the same for every business.
In this post, I’ll show you how to perform a social media audit in just 30 minutes.
So, how ...
How to Do a Content Audit in a Few Hours
Consider a condensed content audit.
Monthly condensed content audits allow you to: Continually improve your content marketing strategy because you’re ...
Why a Good Content Audit Is Your Business’s Best Friend
Would you go so far as to *gulp* audit your content?
This article sums up the main points from Cathy’s ICC talk, Executing a Usable Content Audit That ...
How to Create a Social Media Marketing Plan in 6 Steps
So you need to create a social media marketing plan.
Learn what a social media marketing plan should include, and follow our six-step plan for creatin ...