Author: Ashley Zeckman / Source: Online Marketing Blog - TopRank® On Google, there are more than 14 million results for the phrase “influ
On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, who needs it and what you should do. Talk about confusing!
Some of the types of definitions you’ll find include:
- Using influencers to spread your message on your behalf.
- A form of marketing that focuses on specific individuals.
- Promoting services through influencers that can have an effect.
- Incorporating influencers with a large social reach into marketing.
And while some of those definitions do describe the essence of influencer marketing, our CEO Lee Odden describes it as follows:
“Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”
So here’s the truth: Expecting that you can simply tap the shoulder or fill the bank account of an “influencer” will not help you meet your business goals. In order to truly have an IMPACT with an influencer marketing program, it’s important to sift through the buzz and develop a program that has real intent.
Influencer marketing isn’t for everyone. If we’re being honest, influencer marketing may not be…
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