It can get overwhelming to work with social influencers, whether because you’re not sure who to work with, or what kinds of campaigns you should create, or even how best to begin your influencer outreach. Here are some of the best types of projects that you can use when collaborating with influencers: Promote your product launch: When you’re just releasing a product and need to attract people’s attention, it’s the perfect opportunity to work with an influencer. They have the audience and the clout so they can help you promote your new product to your target audience. Product reviews: Product reviews can be blog posts or social media posts made by social influencers where they review your product for their audience. More engagement on social media? Now that we’ve talked strategy and content, here are some of the best tools that will help you connect with social influencers more easily and directly: Social Bond Social Bond is a relatively new player on the market, but what I love about it is that it’s there to help you every step of the way, from finding the right social influencers to starting to collaborate and finally, to keeping track and measuring the results of your campaigns. The influencers in the network will see your pitch and your guidelines and they will start sending in their proposals in terms of what content they can create to help you achieve your goals. It’s a platform that connects brands and content creators directly and works in a very straightforward way: you, the brand, create your brief detailing what you want to promote and why. Following that, the micro-influencers from Tribe will make their content proposals, along with their fee for the project. How do you work with social influencers?
You want to start your first influencer marketing campaign: what next? How do you work with social influencers, what sorts of projects can you create?
It can get overwhelming to work with social influencers, whether because you’re not sure who to work with, or what kinds of campaigns you should create, or even how best to begin your influencer outreach.
In this blog post, I’m going to share my top tips and tools for how to work with social influencers.
How to work with social influencers
In many cases, it depends a lot on what influencers you’re working with when choosing a campaign type. Some influencers have their own vision on how they want to work with brands but more importantly, they know their audience the best. And what that means is that they also know what kind of content performs the best on their channels and what their audiences’ interests are.
But if you have a particular campaign idea or a preference, you can always discuss it with the influencer to find the best solution for both of you – something that allows the influencer to remain authentic and engaging, while you, the brand, get the results you’re looking for.
First though, consider what you want to achieve through this project:
- To promote your product and generate buzz
- To improve your branding
- Promote your mobile app and boost app downloads
- Improve your search engine optimization
- To improve your social media presence and generate more followers and engagement
To help you achieve these goals, there are a plethora of ways that you can work with social influencers. Here are some of the best types of projects that you can use when collaborating with influencers:
Promote your product launch:
When you’re just releasing a product and need to attract people’s attention, it’s the perfect opportunity to work with an influencer. They have the audience and the clout so they can help you promote your new product to your target audience.
Product reviews:
Product reviews can be blog posts or social media posts made by social influencers where they review your product for their audience. This can have great impact on your success; if you work with the right influencers, you’ll not only get more people finding out about your business and your products, but you’ll also be able to convince (or rather, not you so much as the influencer) more people to actually buy the product. Plus, product review blog posts are evergreen: if someone researches your product and finds a positive review from an influencer, it might just be the finishing touch for convincing them to buy.
Sponsored posts:
Sponsored posts, in this case, are paid-for by brands for the influencers to write posts about the brand. Ideally, you want them to keep their authenticity and not be too sales-y; rather, sponsored posts should promote your business or your products in a subtle way, rather than mentioning your business every other paragraph
Giveaways and contests:
Giveaways and contests are great at generating buzz about your business or your products. And if you collaborate with an influencer, the reach and the results will be that much more impressive – especially if you have a…
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