Big plans for this year! Let’s do twice as many this year. Not just superficially “I’ll proofread the mass email better next time” change, but deep down in your core, locate the wrongly held belief that’s no longer serving you, wrench it out, and replace it with something new, change. Click through rates (CTRs) for display ads have hit at an all-time nadir, at 0.05%—that’s one in 2,000 people. After the last few big Facebook updates, the big four social platforms are almost exclusively pay-to-play and painfully pricey. Supercharge your existing campaigns with video and you bring your marketing—actually, all of your business—into alignment. In a world where most marketers are doomed to watch the same movie of declining attention spans and impersonal interactions on repeat, video breaks the cycle. Video is: The answer to escaping marketing Groundhog Day is video. Maybe try on a phrase Phil Connors used in Groundhog Day: Feeling free? Are you no longer doomed to relive the same day over and over?
Big plans for this year! I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page.
Oh, and events! I love events. Let’s do twice as many this year. And yes, this is the year we align with sales. Maybe we even launch a chatbot.
And … wait. Have I seen all those resolutions before? I have. They’re from last year. And the year before that. And the year before that. Ahhh! I’m trapped in a groundhog day-esque marketing loop!
Don’t freak out. There are a lot of us stuck in this sci-fi comedy time prison, chattering about the same things year after year.
For example, the impending arrival of AI in marketing (still coming, apparently), dwindling attention spans (now guppy-sized, I’m told), and how buyers conduct most of their own research online (so, can they please start writing their own e-books already?).
You can break free. But the way to escape is both very simple and very hard—you have to change.
Not just superficially “I’ll proofread the mass email better next time” change, but deep down in your core, locate the wrongly held belief that’s no longer serving you, wrench it out, and replace it with something new, change.
Just like how the misanthropic weatherman Phil Connors, played by Bill Murray, sheds his cynical, selfish ways and learns to love others in the movie Groundhog Day, you’ve gotta locate the belief that’s holding you back and…