Awareness of learning styles not only increases your ability to learn and teach, it also broadens your impact as a marketer. Interactive video is that super-content: it draws on visual, auditory, reading-writing and tactile elements to create a powerful experience for every potential customer. Visual Learners: Video Is Visually Captivating Sixty-five percent of Americans are visual learners. Auditory Learners: Use Voice And Sound To Communicate More Than Words How boring would a video be without sound? When you create your audio, don’t forget background sound as an opportunity to enhance your overall impact. If you want to engage viewers, make sure that your sound resonates with your brand. Not only do customers consistently ask about Anthropologie’s music selection, their playlists are one of the most valued forms of content on their blog. Reading-Writing And Kinesthetic Learners: Interactive Elements With 93% of communication reaching an audience through non-verbal communication, interactive elements are the final touch to video marketing. Language is not just the words spoken during the video but any copy layered over the video, including questions, annotations, and link-outs. Or you could include the name and title of your speaker below their image to build authority.
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Are you a visual, auditory, reading-writing, or tactile learner? All of us exhibit one or a combination of these learning styles. Can you guess which group you naturally fall into?
Awareness of learning styles not only increases your ability to learn and teach, it also broadens your impact as a marketer. If you understand the ways that different people learn, you gain a not-so-subtle edge — the ability to educate your audience on their terms.
Imagine a kind of super-content that catered to every learning style, maximizing the effectiveness of your message across a diverse audience. Interactive video is that super-content: it draws on visual, auditory, reading-writing and tactile elements to create a powerful experience for every potential customer.
Let’s dig into each to see how interactive video works to connect across your whole audience.
Visual Learners: Video Is Visually Captivating
Sixty-five percent of Americans are visual learners. And those of us who are not visual learners still feel drawn to images. Utilizing the power of videos sends your visual message to viewers before they move onto the next hot website. With users staying an average of 15 seconds on a webpage, high-impact visual forms are the best way to speak to people in a quick, effective way.
Given our shared propensity for images and the rapid rate with which people process images, it’s not a surprise that videos increase monthly unique visitors from 200 to 300 percent. You have two options when creating videos: animations/illustrations or live-action with real people (or a combination!). Either way, be intentional about the setting of your video and the appearance of your speaker or cartoon — visual elements should reflect your brand.
Despite how professional they look to your audience, interactive videos are not just the domain of filmmakers. With new technologies, any content marketer can create powerful videos that increase your brand’s name recognition and capture leads.
Auditory Learners: Use Voice And Sound To Communicate More Than Words
How boring would a video be without sound? Just as you cultivate a specific tone with your written copy, you can develop an engaging tone through spoken words.
How do you want your company’s voice to sound? Your speaker should reflect your energy as a company. Read your copy out loud with colleagues in a few different tones and intonations to ensure you that…
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