5 Strategies for Getting Press for Your Small Business

5 Strategies for Getting Press for Your Small Business

Marketing their company is the last thing on their mind. "Newsjack" relevant breaking news Always keep an eye out for breaking news that is relevant to your business. When you get an alert for a relevant article, reach out to the reporter and offer your expertise. Be a source on PR Newswire PR Newswire offers journalists a place to find sources and experts. Connect with industry influencers Influencer marketing can garner you a lot of positive exposure. Social media is an efficient way to connect with industry influencers. Start a blog Increase your brand exposure by starting a company blog. And you never know when the press might read an article of yours and want to feature it in the news. Then take it a step further and engage with your audience. More from PR Newswire's Small Business PR Toolkit

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5 Strategies for Getting Press for Your Small Business

Small business owners have a lot on their plate. Oftentimes they’re doing it all — ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. And with a smaller budget than large corporations, hiring a PR firm to do the legwork isn’t always feasible.

But that doesn’t mean they can’t still get press for their small business. Here are five strategies to easily incorporate into your small business’ daily routine And the best part: they won’t break the bank.

1. “Newsjack” relevant breaking news

Always keep an eye out for breaking news that is relevant to your business. You never know when an opportunity to “newsjack” may arise. For example, perhaps there’s an impending snowstorm, and Channel 6 is looking for a local plowing company to give viewers some wintry weather safety tips.

For no cost at all, you can lend your expertise while getting press for your business.

To seize opportunities like these, sign up for Google Alerts for keywords related to your business. When you get an alert for a relevant article, reach out to the reporter and offer your expertise. Be sure to include the caveat that if they don’t need you as a source now, to keep you in mind for future stories.

2. Be a source on PR Newswire

PR Newswire offers journalists a place to find sources and experts. Reporters who need to…

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