Episode 56: 7 Keys to an Effective Video Content Strategy

Episode 56: 7 Keys to an Effective Video Content Strategy. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video; whether its on social or your own site, it needs to be driven by channel specific content. On this essential podcast episode host Joel Goobich gets Michael King, Content Marketing “Ninja” to explain in detail how you can create your own video content strategy. On this Episode Section One – Why a video content strategy is important. Section Two – What are the major keys to a video content strategy. What You’ll Learn in this Episode The 7 Major keys to a successful video content strategy Why a content strategy is core to a successful video marketing campaign. Why you can’t ‘plan’ for a viral video – nor should you How to tailor the content experience to the marketing channel Best Practices for video content creation. Why developing “persona’s is important. Specific tools to use to create ‘persona’s About out Guests Michael King, CEO of IPullRank The Major Keys to Video Content Strategy Set Tangible Goals Determine what and how to measure Know your audience – Segmentation Understand the options for channels Know what your audience wants – use keywords Validate – leverage data and testing Get Buy-in from everyone Links and Resources mentioned in this podcast Slideshare of Mike King’s WistiaFest Presentation – Major Keys to Video Content Strategy Facebook – Audience insights tool Google – Affinity Audiences Market Research Firms – Lifestyle profiles Special Offer Get a complimentary Video Marketing Strategy consult form Thinkmojo