Steal This Marketing Tactic From McDonald’s and Petco to Dramatically Increase Sales

Steal This Marketing Tactic From McDonald’s and Petco to Dramatically Increase Sales

Their focus stayed on the physical, while the modern market moved online. Brands like McDonald's have figured out how to start collecting online data from their customers. In the past, collecting emails was something that only us online marketers and online digital advertisers did. Now, it's in all businesses' best interest to grow an email list. The wave of online shopping and online sales is only going to grow -- and for any of us in business, our email list will only become increasingly important. If the company don't get your email online, it'll try to get it when you come into its stores. Be better than these brands and aggressively build your list. Where the big brands are failing, you can improve and get ahead of the curve. The best way to optimize your website is to start offering visitors something special in return for their email. Start to include list building tactics to your marketing, continue to track your visitors and use content to improve how easy you're found online.

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Steal This Marketing Tactic From McDonald's and Petco to Dramatically Increase Sales

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Big brands change with the tide or die.

In the case of companies like Toys ‘R’ Us and Blockbuster Video — death came knocking because they continued to live in the past. Their focus stayed on the physical, while the modern market moved online.

While these companies failed to see the writing on the wall, other brands — like McDonald’s, Petco and O’Reilly Auto Parts — are making the transition as soon as they can. As a consultant to entrepreneurs, local businesses and corporations, I’ve learned to look to the future and the coming trends. Last year, Black Friday saw record sales online, and all of us who study the online market predict increased commerce via the internet in the years to come.

Successful brands are already using this important tactic.

What helps companies stay ready is to use what the niche markets are doing. Brands like McDonald’s have figured out how to start collecting online data from their customers. A quick visit to the McDonald’s website and you’ll see a prominent spot asking for your email.

As a casual web user, you’ve probably seen these boxes millions of times — but as a savvy marketer notice that even a large fast-food chain that sells physical products to you in person knows that sales can increase if they get your email. In the past, collecting emails was something that only us online marketers and online digital advertisers did. Now, it’s in all businesses’ best interest to grow an email list.

In the same vein, Petco has also worked hard to build its email list. When you land on its website, you’ll immediately see an offer to become a member of Petco’s rewards program, which will give you a special discount on almost everything in exchange for your email address. According to the Direct Marketing Association’s 2015 National Email Client Report, when we offer our website visitors coupons and discounts in exchange for their email, email registrations are higher and the quality of emails are improved as well.

The wave of online shopping and online…

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