Vimeo vs. YouTube for business—and what you should consider instead

Vimeo vs. YouTube for business—and what you should consider instead

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services. Vimeo vs. YouTube for business: which video platform is which and which is best for you? Each of these platforms is used by different people for different things. What does a video platform for business offer? Capture user-level data Alert sales reps about views on their videos Let support teams send and track videos Vimeo vs. YouTube vs. Vidyard: Which one’s right for you? Of the three, Vidyard and Vimeo share the most features. Both allow viewers to control the look and feel of their players, but Vidyard is designed to make video useful throughout your entire organization—from marketing to sales to support to HR—whereas Vimeo is oriented towards helping consumer marketing teams monetize their videos to consumers on, say, a smart TV. But only Vidyard integrates with sales and marketing systems, offers ROI analytics, and makes it easy for sales teams to send one-to-one video. Marketers can upload short teaser videos to YouTube which link back to their website where the full video is hosted by Vidyard (which integrates with your YouTube channel). When viewers watch a Vidyard-hosted video, you can: See how much of the video they watch, and what parts they rewatched Trigger actions, such as alerts to the sales team Capture leads with post-roll forms Score the new lead or account For most businesses, a combination of Vidyard and YouTube offers the greatest mix of discoverability and convertibility for turning traffic into pipeline.

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Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services.

Vimeo vs. YouTube for business: which video platform is which and which is best for you? We’ll explain the differences between YouTube and Vimeo—two of the most popular video platforms out there—and tell you more about a third option you may not have thought of: a video platform that’s built for business.

Vimeo vs. YouTube for business: What are the differences?

Each of these platforms is used by different people for different things. YouTube is a social media site that helps viewers discover videos. Vimeo is a video hosting platform for organizing video playlists.

What can be confusing is that there’s some basic feature overlap.

Both platforms allow you to upload videos, measure views, and create playlists. But each platform also does a few important things that the others cannot.

Only YouTube can:

  • Recommend your video to 1.8 billion users
  • Run pre-roll ads before your video starts playing

Only Vimeo can:

  • Help monetize both videos and live streams and reach a paid audience with built-in features

But these two options also have their downsides, chief of which is that they’re a place for all video content, regardless of creator, quality, or intent.

What does a video platform for business offer?

On the flip side, a video platform that’s built for business can offer you a whole lot more. That’s where Vidyard comes into the mix.

Vidyard is a video marketing platform that helps both B2B and consumer businesses drive and measure pipeline and revenue.

  • Capture user-level data
  • Alert sales reps about views on their videos
  • Let support teams send and track videos

Vimeo vs. YouTube vs. Vidyard: Which one’s right for you?

With so many features to review, how do you choose the right video platform for your business?

Vimeo vs. YouTube vs. Vidyard comparison graphic

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