Tag: Return on investment

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5 Tips for Better Email Marketing Performance

5 Tips for Better Email Marketing Performance

Still, some businesses fail to realize email marketing's full benefits, so to convince them, here are five of the best ways for any business to improv ...
Vimeo vs. YouTube for business—and what you should consider instead

Vimeo vs. YouTube for business—and what you should consider instead

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to ...
How to Execute an Integrated Marketing Campaign [TEMPLATE]

How to Execute an Integrated Marketing Campaign [TEMPLATE]

All stakeholders need to get on board, teams must collaborate, and there needs to be a detailed marketing plan to ensure that each element is created ...
Get a Plan: How to Make the Most of Influencer Marketing

Get a Plan: How to Make the Most of Influencer Marketing

That means you may have to do a little extra legwork to convince your content stakeholders to support a promotional technique not fully under your bra ...
Transforming the buyer’s journey with video: Is your organization ready?

Transforming the buyer’s journey with video: Is your organization ready?

The ability to track things like engagement over time rather than simple views and impressions was of major importance to Gordian and one of the main ...
What Does Ideal Video Marketing Look Like to You?

What Does Ideal Video Marketing Look Like to You?

In short it can put a brand on a completely new trajectory. Without that you will become lost in a giant sea of mundane, middle of the road video cont ...
How to Find Success as a Podcast Advertiser or Sponsor

How to Find Success as a Podcast Advertiser or Sponsor

So how do you select the one that best aligns with your needs and desired audience? As a part of our sponsorship or advertising process, we ask for a ...
The 2019 Contently Summit: Keynote Presentations

The 2019 Contently Summit: Keynote Presentations

Marketing vs. This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise ...
Do Your Experiential Marketing Moves Produce Enough ROI?

Do Your Experiential Marketing Moves Produce Enough ROI?

At SXSW in March, festival attendees were able to join the hunt at Netflix’s experiential feature for its upcoming show “The Highwaymen.” After HBO’s ...
How to Use Social Media the Right Way for Building More Leads

How to Use Social Media the Right Way for Building More Leads

Information overload and our ability to become commercial free has changed the old fashioned marketing funnel. Attention getting tactics will no longe ...
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