Marketing vs. This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise. Speakers: Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health (Slides) Stacy Simpson, SVP & CMO, Genpact (Slides) Brad Young, VP, Digital Content Strategy, Prudential (Slides) Data-Driven Marketing: A Contently Customer Story Marketers have more access to data than ever, but understanding how to actually use it isn’t always easy. (Click here to see the full presentation slides.) (Click here to see the full presentation slides.) In this session, marketers from B2B and B2C brands show their ROI models and explain how they connect their content to results. Speakers: Robin Bennefield, Editorial Director, Marriott Creative & Content Marketing, Marriott (Slides) Shawna Dennis, VP of Marketing & Communications, MD Financial (Slides) Lily Wong, Senior Manager, Digital Marketing & Sales, RBC (Slides) Ask a Content Strategist With over 20+ years of enterprise content marketing experience, Contently’s head strategists have seen it at all. (Click here to see the full presentation slides.) Speakers: Giuseppe Caltabiano, Head of Content Strategy, EMEA, Contently Joe Lazauskas, Head of Marketing, Contently Content Strategy 101: Who is Your Audience and What Are They Searching? (Click here to see the full presentation slides.)
The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice.
To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.
Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program
If an article goes up on your site and nobody is around to read it, does it make an impact? That’s what’s at risk when marketing and sales teams fail to work together. Even though they share common goals, they don’t always communicate, which leads to content chaos, wasted resources, and lackluster results.
This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise.
Speakers:
- Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health (Slides)
- Stacy Simpson, SVP & CMO, Genpact (Slides)
- Brad Young, VP, Digital Content Strategy, Prudential (Slides)
Data-Driven Marketing: A Contently Customer Story
Marketers have more access to data than ever, but understanding how to actually use it isn’t always easy. In this keynote, see how you can make sense of the numbers to escape content chaos and master the content lifecycle. (Click here to see the full presentation slides.)
Speakers:
- Jason Lewin, Director, Digital Marketing & Optimization,…
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