5 tools every marketer should have to boost mobile traffic

5 tools every marketer should have to boost mobile traffic. Photo credit: Krisztian Bocsi/Bloomberg via Getty Images Israel To take advantage of increasing traffic from mobile devices, here are some marketing tools that you should check out According to research by eMarketer, more than half of all consumers will make a purchase directly from their mobile phone in 2017. While push messages send people to the app, in-app marketing makes sure the user is having the best possible experience and that they come back for more. Insert allows marketers to create in-app promotions using videos, coupons, and cart reminders quickly, and helps reduce churn with in-app walkthroughs, tool tips, and upgrade notifications. Personalization with Pontis Enterprises — including the largest telecommunication companies — rely on Pontis for digital customer engagement. Today, with the rise of mobile commerce, much of our research and purchasing decisions are done on mobile devices. With 11 offices worldwide and more than $28 million raised, they measure over $4 billion in mobile ad spend. Appnext is a mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. The platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth, including in independent app stores. If you would like to share your point of view, please contact us at info@geektime.com.

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Attendees look at smartphones whilst relaxing on bean bags during the Dmexco digital marketing conference in Cologne, Germany, on Thursday, Sept. 15, 2016. Photo credit: Krisztian Bocsi/Bloomberg via Getty Images Israel

Attendees look at smartphones whilst relaxing on bean bags during the Dmexco digital marketing conference in Cologne, Germany, on Thursday, Sept. 15, 2016. Photo credit: Krisztian Bocsi/Bloomberg via Getty Images Israel

To take advantage of increasing traffic from mobile devices, here are some marketing tools that you should check out

According to research by eMarketer, more than half of all consumers will make a purchase directly from their mobile phone in 2017. “Most shoppers regularly browse and research on their smartphones, but they’re now also making purchases with them,” reported eMarketer retail analyst Yory Wurmser.

To take advantage of increasing traffic from mobile devices, here are some marketing tools that you should check out.

1. In-app marketing

In-app marketing is the next big thing in the app engagement space. While push messages send people to the app, in-app marketing makes sure the user is having the best possible experience and that they come back for more. Insert is the first automated in-app marketing platform. Their platform was built to enable marketing and product teams the ability to add new engagement capabilities to their apps in order to improve the user experience and ultimately deliver higher ROI. Insert’s catalogue includes dozens of customizable features that can be inserted into existing iOS and Android apps in just minutes, without requiring any coding or app store approval.

The company has raised $15 million since launching last year, and their product is already being used by major financial services institutions, including Barclays.

Insert allows marketers to create in-app promotions using videos, coupons, and cart reminders quickly, and helps reduce churn with in-app walkthroughs, tool tips, and upgrade notifications. The platform also allows clients to segment their audiences based on their behavior…

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