5 Tools To Help Marketers Boost Mobile Traffic. To take advantage of increasing traffic from mobile devices, here are some marketing tools that you should check out. In-App Marketing In-app marketing is the next big thing in the app engagement space. While push messages send people to the app, in-app marketing makes sure the user is having the best possible experience and that they come back for more. Pontis, part of telecom giant Amdocs, enables Tier-1 telecommunications providers to increase conversions, reduce churn, and engage customers. Measuring Mobile Marketing Marketing today is more science than art. Today, with the rise of mobile commerce, much of our research and purchasing decisions are done on mobile devices. With 11 offices worldwide and more than $28 million raised, they measure over $4 billion in mobile ad spend. Finding the Next App Appnext is a mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. The platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth, including in independent app stores.
According to research by eMarketer, more than half of all consumers will make purchases directly from their mobile phones in 2017. “Most shoppers regularly browse and research on their smartphones, but they’re now also making purchases with them,” reported eMarketer retail analyst Yory Wurmser.
To take advantage of increasing traffic from mobile devices, here are some marketing tools that you should check out.
1. In-App Marketing
In-app marketing is the next big thing in the app engagement space. While push messages send people to the app, in-app marketing makes sure the user is having the best possible experience and that they come back for more. Insert is the first automated in-app marketing platform. Their platform was built to enable marketing and product teams the ability to add new engagement capabilities to their apps in order to improve the user experience and ultimately deliver higher ROI. Insert’s catalogue includes dozens of customizable features that can be inserted into existing iOS and Android apps in just minutes, without requiring any coding or app store approval.
The company has raised $15 million since launching last year, and their product is already being used by major financial services institutions, including Barclays.
Insert allows marketers to create in-app promotions using videos, coupons, and cart reminders quickly, and helps reduce churn with in-app walkthroughs, tool tips, and upgrade notifications. The platform also allows clients to segment their audiences based on their behavior and demographics and to create highly personalized campaigns based on users’ past behavior or real-time actions in the app.
Sunny K P, General Manager and Head of Digital Banking of India’s Federal Bank, reported that “Most recently, Insert was able to deliver…