5 Tips for Better Email Marketing Performance

5 Tips for Better Email Marketing Performance

Still, some businesses fail to realize email marketing's full benefits, so to convince them, here are five of the best ways for any business to improve its email campaigns. Most marketers are aware of the benefits of personalization, but many don’t take it seriously. Personalized email content is by far one of the best ways to increase email marketing effectiveness. According to statistics, personalized emails offer six times higher transaction rates than emails without any personalization. This simple question split the website's audience into two groups, but the results showed a 244 percent increase in open-rates and 161 percent increase in click-through rate. Also restrict yourself to just one high-level spam word per email within the content and email subject line. Those services will identify emails that bounce or are inactive, and they can help to remove spam traps: old emails that ISPs use as a tool to identify businesses that send spam. One study said that 46 percent of people opened emails on their mobiles while another found that 59 percent of emails were being opened on these devices. Keep your email design under 600 pixels. So, ensure that you are personalizing your emails as much as possible and make sure you avoid the traps your competitors are falling into.

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Email is a powerful marketing tool, but too many businesses miss out on its potential. Is yours one of these?

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Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent on email marketing. According to a partnership study conducted by the Data and Marketing Association and United States Postal Service, more than half (57 percent) of mail being sent at the time of the study was still direct mail.

But this strategy, the researchers said, produced a return on investment of just 7 percent. In comparison, email marketing offered an ROI of 28.5 percent. In terms of value, studies have found that email marketing offers businesses $44 for every $1 spent.

Still, some businesses fail to realize email marketing’s full benefits, so to convince them, here are five of the best ways for any business to improve its email campaigns.

1. Personalize your email content.

Most marketers are aware of the benefits of personalization, but many don’t take it seriously. Personalized email content is by far one of the best ways to increase email marketing effectiveness. According to statistics, personalized emails offer six times higher transaction rates than emails without any personalization. Other studies have shown click-through rates are 14 percent higher and conversion rates are 10 percent higher when personalization is part of the general email content.

However, personalization for many businesses means they’re just including the name of the contact in the content. This is far from perfect as a strategy, and many subscribers are now fully aware of this tactic. Instead, personalization needs to be taken to the next level.

One way of doing this is to segment your audience into groups. Then you can send more relevant content to each group. A wedding specialist website that attempted this asked one question: Are you shopping as the couple or for the couple? This simple question split the website’s audience into two groups, but the results showed a 244 percent increase in open-rates and 161 percent increase in click-through rate.

2. Avoid certain words.

Spam filters are there to stop malicious emails from reaching audiences. Of course, spammers usually use words that businesses themselves would like to use. So filters are growing…

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