Selling, Not Telling a Story When diving into video marketing, many businesses focus too much on selling. Instead, businesses should focus on telling a story with their video marketing. Your video marketing should be engaging, show off what makes your brand unique, and it should tell a story that helps you connect with your audience. Filming Content for the Sake of Content The biggest mistake with video marketing is making videos randomly without any strategy or content plan. Setting False Expectations Organizations doing video marketing for the first time often mistakenly believe that they are going to create a viral video. Avoid the problem by living in reality and accepting that the probability of your video going viral is pretty low. Only Posting in One Place If you’ve taken the time to create an awesome marketing video, don’t just post it in one place. Your video will be seen by more of your target audience if you post it in a number of places. Not Including a Call-to-Action Telling an interesting, engaging story in your video marketing is important. If you don’t include a call-to-action, all of the effort you put into your video marketing will go to waste.
What do you think about this?
If done right, video marketing can help a company exponentially with gaining visibility, becoming an authority and driving customer engagement and conversion rates. But the ins and outs of video content creation can be tricky, especially for businesses who haven’t done it before. That’s why we asked members of the Young Entrepreneur Council the following:
What is one thing that regularly trips up organizations doing video marketing for the first time? How can they avoid the problem?
Here’s what they advise:
1. Selling, Not Telling a Story
When diving into video marketing, many businesses focus too much on selling. No one wants to watch a video if they feel like it’s just trying to sell them something. Instead, businesses should focus on telling a story with their video marketing. Your video marketing should be engaging, show off what makes your brand unique, and it should tell a story that helps you connect with your audience. – Chris Christoff, MonsterInsights
2. Not Optimizing Your Videos
Videos need to be optimized just like blog posts and articles. Video search engine optimization includes using keywords in your titles and descriptions. Otherwise, you have little chance of getting ranked. It’s important to research keywords when choosing your video titles. This also helps keep you on track and focusing on topics that are in demand. – Kalin Kassabov, ProTexting
Companies just getting into video marketing tend to not do enough due diligence on what they actually need. This tends to lead to overspending and not getting the necessary and strategic content needed to actually drive conversions. Spend the necessary time researching what’s working well in the industry and understand that getting high-quality video work done isn’t as expensive as it used to be. –