Here are the video trends you can expect to see from savvy B2B marketers in 2019. And like Twitter, viewers want to share quality content. Video content will be optimized for mobile feeds While Instagram and Facebook are starting to invest more heavily in their Stories functionality, LinkedIn is still very much a feed. What does this mean for marketers? Expect these 6 types of videos LinkedIn Marketing Solutions collaborated with Animoto to create 6 video templates for B2B marketers. Company Values can be used by recruiters to build a brand around a company’s culture and approach to work (more on this later). Lastly, with video advertising being unlocked in 2018, it’s clear why LinkedIn would be encouraging promo videos for launches to live in their feed as adverts. Recruiters will become video marketers Arguably the most active people on LinkedIn are recruiters. Just like marketers who are selling something to consumers or businesses, recruiters will find that having a strong brand behind them will make their job a whole lot easier. Regularly creating video content on LinkedIn that makes other people look good when they share it will always win.
That’s no fluke. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. From its video advertising rollout to the ability to upload videos natively to company pages, it’s obvious that LinkedIn is really pushing and rewarding B2B video content on their platform.
When Facebook started to lean into being “video first” a few years ago, the early adopters who did video well were rewarded with enviable reach, engagement, and shares – think Buzzfeed and The Dodo. Expect this to happen all over again, but this time on the largest professional network known to man.
Here are the video trends you can expect to see from savvy B2B marketers in 2019.
1. Trending news will get eyeball share
With LinkedIn focusing on professional content, marketers who are able to jump on trending business news will receive more eyeball share.
LinkedIn is similar to Twitter in that trending news dominates much of the conversation. And like Twitter, viewers want to share quality content. However, LinkedIn’s feed is less busy than Twitter’s and more dialed into professional content.
For example, the video above represents the type of content you can expect to perform well on LinkedIn in 2019. It unpacks a recent California law that requires publicly traded companies to have at least one female board member. Marketers who keep their eyes peeled for stories that are relevant to their brand (personal or otherwise) can swiftly generate shareworthy video content using stock imagery and copy.
And remember: when it comes to video content, a pretty good video at the right moment is better than the perfect video a few days too late.
2. Video content will be optimized for mobile feeds
While Instagram and Facebook are starting to invest more heavily in their Stories functionality, LinkedIn is still very much a feed. The best practices that were established for Facebook’s News Feed still hold true on LinkedIn. This includes being mobile-friendly with video content and uploading video natively.
More than half of LinkedIn content is viewed on a mobile device. According to LinkedIn,…