Author: ACME Digital / Source: Biz Community ACME Digital, the largest independent publisher network in South Africa, has concluded a seri
ACME Digital, the largest independent publisher network in South Africa, has concluded a series of content marketing campaigns across the network which has gone a long way to revive momentum in the value of brand-safe content.
Grant Thornton, Exclusive Books, Investec, Sable and other advertisers have run marketing on various ACME properties to promote thought-leadership pieces or drive traffic. In all cases these have outperformed standard measures of success in display advertising.
“The ACME offering catered to our digital marketing requirements in two ways,” said Ben Williams, GM of Marketing at Exclusive Books. “The direct marketing option – which comprised banners appearing in an email newsletter – had a very high click-through rate and really drove new customer acquisition on our ecommerce platform. The below-the-fold 8Bit option was a good place to generate impressions for our corporate sales division. The leads had a very high value, because several of…