How to Use Content Curation Effectively in Social Media & Email Marketing. Most content you wish to create and share with your audience already exists in some form. If your brand follows several accounts, it may become difficult to monitor only influencers – you would have to check their pages on a regular basis. Use these apps to cut your time to find relevant content to share with your audience. You can also share industry insights, tips and guides, studies and case studies, expert interviews and industry humor, to lighten the mood once in a while. Curate Different Visual Content in Multiple Formats Visuals are a content marketing imperative – your content IS less effective without them. Attempt to include a relevant image on every social media post or email newsletter you send out. Apps and resources to help you curate powerful visual content Infographic directories are where people list infographics that they want to be shared. Curating case studies where your company has benefited customers is even more powerful. How to curate powerful round-ups for newsletters You could bookmark your created content in categories on some of the tools mentioned here, or very carefully label them on your blog for reference in theme-based round-ups.
Most marketers spend a mind-numbing amount of time creating
content when they don’t have to. Over 3 million blog posts are
published each day. Most content you wish to create and share with
your audience already exists in some form. You could save hours of
your content marketing effort and time by effective content
curation.
Content Curation Helps You:
- Boost your brand’s visibility by sharing more
- Create a positive impact on your SEO efforts
- Establish trust, credibility, and build valuable
relationships - Channel your marketing resources and time more effectively
For social media and
email marketing
to work well, you require a certain frequency of content
sharing. Regular contact is necessary to drive a meaningful impact
and keep leads warm and prospects interested. Effective content
curation can help you meet content demand and deliver value to your
audience.
Here are five powerful ways to do it.
1. Curate Expert Insights & Resources Shared by
Influencers
Influencer content is essential for two reasons. It has valuable
information for your audience and can help put your brand on an
influencer’s radar. Many influencers share free resources and
announcements of events that they’re affiliated with. By curating
that content, you can provide tremendous value to your
audience.
You can make yourself indispensable to your audience by sourcing
these updates and funneling them on your social pages and email
newsletters.
How to curate influencer content to elevate your brand’s
content value
Locate lists of top 100 influencers or experts to follow in your
niche, and follow them on your official social media accounts.
Monitor their activity and add interesting shares of theirs to your
content calendar. If your brand follows several accounts, it may
become difficult to monitor only influencers – you would have to
check their pages on a regular basis. Instead, monitor influencers
by using their social media handles on a keyword alert tool, like
Brand24, Google Alerts, or Mention.
2. Use Content Discovery Tools for Efficient Content
Curation
Navigating all the content in a niche can be a pain. You would
have to conduct multiple Google searches (with your keywords),
screen each result and shortlist the best to share with your
audience. Instead, why not use an app to reduce that work?
There are apps that can discover content based on your
preferences. Some of these apps also give you the option to curate
content and share/schedule to your social media pages. There are
also some apps that let you categorize and store content to
retrieve and use in the future. Use these apps to cut your time to
find relevant content to share with your audience.
What kind of content should you curate? People appreciate being
updated on the latest industry news. Being the first to share news
can be beneficial to your brand, in terms of winning audience
favor. You can also share industry insights, tips and guides,
studies and case studies, expert interviews and industry humor, to
lighten the mood once in a while. It is also good to diversify your
content formats by sharing infographics and videos, both of which
are highly engaging and shareable.
Apps and resources to help you curate content in no time
Pocket is a great content
aggregator that lets you categorize and ‘pocket’ content from
around the internet under tags that you create. Choose themes
related to your niche on the app and use its recommendations on
your…
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