2018 is coming to an end, bringing with it a wave of marketing trend research. According to new data from CMI and MarketingProfs, both content creation and content marketing budgets are on the rise for the coming year. That’s great news for both marketers and consumers, as brand investments in personalization and integrated content experiences increase. If you need help building a business case for a new content marketing strategy in 2019, here are some new statistics and key takeaways to get you started. (eMarketer) 2. Only 13 percent of B2B marketers believe they have a firm grasp on how to integrate data into customer relationship management (CRM) systems. (CMI and MarketingProfs) Key takeaway: Marketers still have a chasm between the ideal content marketing strategy and program execution, with a need to move towards more data-driven, integrated campaign planning. Here’s the NewsCred guide to building a documented content marketing strategy. 78 percent of ANA members reported having some form of an in-house agency in 2018, compared to 58 percent in 2013. What to read next Now that you’re armed with information about 2019 content marketing trends, here are some additional resources to help you kick off the year with high-performing marketing: Ali Hart is NewsCred’s Marketing Coordinator.
2018 is coming to an end, bringing with it a wave of marketing trend research. According to new data from CMI and MarketingProfs, both content creation and content marketing budgets are on the rise for the coming year. That’s great news for both marketers and consumers, as brand investments in personalization and integrated content experiences increase.
If you need help building a business case for a new content marketing strategy in 2019, here are some new statistics and key takeaways to get you started.
New content marketing stats and trends
1. In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. (eMarketer)
2. 55% of marketers say blog content creation is their top inbound marketing priority. (Hubspot)
3. 55% of business professionals say a great story captures their focus and keeps them engaged with content. (Prezi)
4. B-to-C content marketers have increased their use of audio/visual content, written content, and images vs. one year ago. (CMI and MarketingProfs)
5. The top 3 types of content used by B-to-B marketers in the last 12 months are long-form content (in-depth articles, guides), video snippets, and social media stories. (CMI)
6. By 2019, 20 percent of brands will abandon their mobile apps. (Gartner)
7. By the end of 2019, Cisco…
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