Tag: MarketingProfs
Three Reasons Most Content Marketing Fails, and What to Do About Them
Among those who thought their content marketing efforts were most successful, 59% had a documented strategy compared with 18% for the least successful ...
Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
Marketers are happier and more productive when they're learning.
That's a fact: In the recently published Marketer Happiness Study from MarketingProfs ...
B2B Content Marketers, Here Are Your New Year’s Resolutions for 2019
Too often with New Year’s resolutions, we set ourselves up to fail.
And every year, we’re all stunned by how few say “yes.” (The 2018 study showed tha ...
B2B Content Marketers, Here Are Your New Year’s Resolutions for 2019
Too often with New Year’s resolutions, we set ourselves up to fail.
And every year, we’re all stunned by how few say “yes.” (The 2018 study showed tha ...
14 New Statistics to Help You Build a Better Content Marketing Strategy in 2019
2018 is coming to an end, bringing with it a wave of marketing trend research.
According to new data from CMI and MarketingProfs, both content creatio ...
How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content #MPB2B
The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers: Luciana Moran – Senior Vice President, Content & C ...
2019 B2B Content Marketing Research: It Pays to Put Audience First
Content marketers are successfully building trust When you put your audience’s needs first – and create your content based on THOSE needs – what are y ...
7 Writing Mistakes Non-Writers Make When Trying to Build Influence Online
And that truth is rarely more important than when you're trying to build online influence.
To your readers, passive voice feels like trudging through ...
50 of the Best Social Media Tools Selected by Top Marketers
What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool ...
Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
Thanks to everyone who participated in the scholarship contest.
And you've got a chance to attend the whole thing for absolutely nothing.
For your cha ...