Optimize the Value of Existing Customers With Facebook’s Built-in Tools

Optimize the Value of Existing Customers With Facebook’s Built-in Tools

In addition to boosting posts and creating effective ads, the platform offers other ways to generate more sales while also retaining existing customers. Create custom audiences. Facebook makes this possible with custom audiences. Then, the platform will find your contacts on Facebook and create a custom target audience. That custom audience is filled with people who already have shown interest in your product or service. You can use this data to create more engaging and personalized ad campaigns. Your custom audience becomes the springboard to identify potential customers with interests and lifestyles similar to those of your existing customers. Create a Facebook Messenger bot. Many businesses and brands already use bots to provide customer support and drive sales. While you retarget and retain your customers with Facebook Ads, don’t forget to measure the data, take all the good parts of your campaigns, and repeat.

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Optimize the Value of Existing Customers With Facebook's Built-in Tools

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The Facebook Ads platform is one of the best tools small businesses can use to target specific audiences and promote products at an affordable cost. In fact, 92 percent of marketers use Facebook Ads for their various marketing campaigns.

In addition to boosting posts and creating effective ads, the platform offers other ways to generate more sales while also retaining existing customers.

If you have an email list and a Facebook page, you can start right away. Here’s how.

Create custom audiences.

What if you could find your customers on Facebook and create ads specifically for them? Facebook makes this possible with custom audiences. This strategy enables you to reconnect with your existing customers on Facebook instead of targeting strangers with your Facebook ads.

If you already have an email list full of leads, you can upload this email list in the Audience section of Facebook Ads manager. Then, the platform will find your contacts on Facebook and create a custom target audience.

The best part? That custom audience is filled with people who already have shown interest in your product or service. It all combines to simplify direct sales via Facebook.

Facebook Audience Insights provides means to glean additional information about your existing customers. From here, you can learn about your customer base’s gender, interests, lifestyle, location and so much more. You can use this data to create more engaging and personalized ad campaigns.

Create lookalike audiences.

Your custom audience becomes the springboard to identify potential customers with interests and lifestyles similar to those…

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