With the right platform, blog outsourcing will take your content marketing strategy to the next level. Unfortunately, that probably also means you don’t have much time to focus on making quality content for your business’s blog. It’s also possible a piece isn’t quite up to standard and requires a significant revision, in which case it must return to the writing stage. Compare this to hiring a freelance writer for a piece of content priced by the word or hour, or for a fixed rate. Regardless, though, you’ll find that hiring a freelancer is significantly more economical than hiring in-house. Nervous you’ll run into a freelancer that’ll surprise you with a hefty invoice? This is also how content platforms make budgeting a piece of cake. But when you receive lackluster content from a freelancer, you can simply look into working with a different one – and content platforms make that search and replacement process a breeze. That’s where outsourcing comes in. As the demand for quality and SEO-friendly content rises in the online marketing world, so does the value of outsourcing as an integral part of any successful content marketing strategy.
Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons?
It’s understandable – blog outsourcing has its fair share of horror stories, from exorbitant invoices to nonexistent communication to lackluster freelancers.
Don’t let these dissuade you from making the decision to outsource, though.
Content marketing has become more and more ubiquitous for online and brick-and-mortar businesses alike. But implementing a content marketing strategy while keeping up with the demands of a competitive publishing schedule is no small feat, especially when you’re faced with limited resources.
It’s no surprise then that nearly half of B2B marketers outsource content creation. With the right platform, blog outsourcing will take your content marketing strategy to the next level.
Looking to make outsourcing a part of your marketing strategy? Download The Content Strategist’s Playbook, Compose.ly’s free content marketing ebook, to learn the best practices for attracting and hiring quality freelancers.
But first, why invest in content marketing?
A study of over 1,500 HubSpot customers showed that companies that invest in a business blog see better marketing results than those that don’t – for instance, they receive 55% more visitors and have 434% more indexed pages.
It makes sense. With more content for Google to crawl, the more indexed pages you’ll have. And combined with quality search engine optimization (SEO), a business that’s more readily visible in search engine results pages will likely see increased organic traffic and generate more new leads.
Clearly, content marketing is important. So why are so many people outsourcing it?
Outsourcing content creation lets you focus elsewhere on your business.
Whether you’re a webmaster, business owner, or marketing strategist, it’s likely content creation isn’t the only thing on your plate. Unfortunately, that probably also means you don’t have much time to focus on making quality content for your business’s blog.
Content creation, after all, is an extensive process that involves:
- Ideation – Not every piece of content stems from a eureka moment, making ideation critical. Besides brainstorming, this also includes keyword research to understand what your target audience is looking for.
- Writing – This is the actual production stage of content creation – the hours spent wordsmithing a blog post or other piece of content based on your comprehensive research.
- Post-production – As in filmmaking, content creation requires a post-production phase. This entails proofreading, editing, finding accompanying images, and scheduling a completed post for publication. It’s also possible a piece isn’t quite up to standard and requires a significant revision, in which case it must return to the writing stage.
But just going through these steps isn’t enough. Content that resonates with your audience and gets them to convert needs to be high-caliber – and thus requires more thoughtful planning and strategizing.
Of course, if the need for quality content is competing with your other priorities, what do you do?
Outsource your content needs with a reliable platform.
With the right content platform, your business’s blog will no longer be a backburner priority. Outsourcing ensures your publishing schedule will continue unimpeded while you manage the other crucial aspects of your business.
It’s more cost effective to outsource.
The average full-time content writer makes a salary upwards of $42,000 a year – but you can expect to pay as much as $70,000 for a more experienced…
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