How marketers can dive into growth marketing

How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. It has the potential to increase the effectiveness of a marketing strategy with the use of the most relevant tactics for each case. Hubspot recently hosted a webinar on how content marketers can use growth marketing, with Sujan Patel, co-founder of Mailshake & Web Profits, sharing his insights on the latest trends in content marketing. Creating a growth marketing mindset Growth marketing can help marketers solve the problems that arise from the emergence of new platforms. It is challenging to pick the right channels for your marketing strategy, especially when cross-channel marketing requires the right strategy to maintain a consistent message across all platforms. Once marketers understand the problems of each department and how they are all connected, it’s time to explore how marketing can help tackle these problems. Setting up a framework Sujan Patel suggests you examine the use of the bullseye framework as a way to organise your channels and decide the ones to focus on. The outer ring: The outer ring refers to the prospective opportunities, either from new and trending channels, or possible suggestions that you haven’t included yet as part of your marketing strategy. According to Sujan Patel, this is a two-stage process: Ideation: this is the stage that all the team is involved to come up with new ideas Implementation: this is the time to organize your ideas and see how they can be part of the ringers in your bullseye framework. Podcasts can help you advertise your business on a very specific target audience.

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Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing.

Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing. It has the potential to increase the effectiveness of a marketing strategy with the use of the most relevant tactics for each case.

Hubspot recently hosted a webinar on how content marketers can use growth marketing, with Sujan Patel, co-founder of Mailshake & Web Profits, sharing his insights on the latest trends in content marketing.

Creating a growth marketing mindset

Growth marketing can help marketers solve the problems that arise from the emergence of new platforms. It is challenging to pick the right channels for your marketing strategy, especially when cross-channel marketing requires the right strategy to maintain a consistent message across all platforms.

Moreover, as competition increases, it becomes clear that you can’t win in just one channel, but you need to explore a multifaceted approach.

A growth marketing mindset is all about:

Getting the new approach instilled into the organisation

Every department has different goals, but they can all contribute to a modern marketing strategy. Once marketers understand the problems of each department and how they are all connected, it’s time to explore how marketing can help tackle these problems.

Having an understanding of your marketing funnel

It’s critical to be aware of how people come through your funnel. What are the strengths and the weaknesses of your current marketing funnel? How can you improve it?

Setting up a framework

Sujan Patel suggests you examine the use of the bullseye framework as a way to organise your channels and decide the ones to focus on.

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