To tell other brands' stories, you need to get good at telling your own. Related: 10 Marketing Strategies to Fuel Your Business Growth 1. The very first thing you should do to improve your brand story is deciding exactly who you want to tell it to. While you may take on clients from a number of different industries, it’s difficult to refine your image and improve your brand story without a specific target. This may limit your appeal in some sectors, but the increased business from your target audience should more than make up for it. Once you have a concrete target demographic in mind, you’ll be able to craft your brand story to better appeal to them. If you know who your target audience is, refine your brand story by focusing on the things your audience cares about. The goal is to make your agency more human and relatable to the decision-makers at your potential clients. Find out what really worked for you, what didn’t, and how you can finetune your brand story to draw in even more of your target audience. There will always be room for improvement, and you’ll learn new things from every client your agency takes on.
To tell other brands’ stories, you need to get good at telling your own.
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When businesses hire an advertising agency or marketing firm, they do it because they want results. The more successful your current clients are as a result of your efforts, the more likely you’ll be to sign new clients based on the strength of your work. While that may sound simple, you know from experience just how much work has to go into crafting successful marketing campaigns.
Of course, to even get that far your agency will have to be able to market itself. You build your brand based on the work that you do for clients, and it’s up to you to decide how that work is presented. If you want to bring in new business, you need to get great at telling your own brand story. Here are a few strategies to do it.
Related: 10 Marketing Strategies to Fuel Your Business Growth
1. Define your target audience.
The very first thing you should do to improve your brand story is deciding exactly who you want to tell it to. While you may take on clients from a number of different industries, it’s difficult to refine your image and improve your brand story without a specific target.
This may limit your appeal in some sectors, but the increased business from your target audience should more than make up for it. Remember, the riches are in the niches!
This target can be as broad or as narrow as you like, but it should define your preferred clientele fairly well. Think about the various types of clients your agency has worked with and which ones you have enjoyed working with the most. Use this to narrow your focus to certain industries, making adjustments to your target description until you have a fairly solid definition of your ideal clients. Once you have a concrete target demographic in mind, you’ll…
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