How Small Businesses Can Do SEO on a Small Budget

How Small Businesses Can Do SEO on a Small Budget

So to make your journey easier, we have listed a number of SEO strategies that will give you a quick and easy start. One of these includes earning local citations in order to get found online. In the latest Local Search Ranking Factors survey, local search experts rated citation related factors as making up approximately 13.31 percent and Google My Business 19.01 percent of the Top 50 factors. Local citations, as per Moz, can be built majorly through three gateways: Industry-specific platforms, Local Business data platforms, and the Wider Web. So if you really want to increase your traffic results, you need to address such issues at the start of your SEO journey. Generating a sitemap is easy. There are a number of online sitemap generators you can choose from. The major elements in your meta-data are: Title, Meta description, URL. Then move onto meta descriptions; these are short snippets of information your audience can view from the search results. When a user lands on your website, the first impression is created by the website appearance.

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Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one- or two-person team.

How Small Businesses Can Do SEO on a Small Budget

Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-person, two-person or [insert small number here]-person team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement and yet bring considerable returns. So to make your journey easier, we have listed a number of SEO strategies that will give you a quick and easy start.

1. Optimize for mobile

Mobile optimization is now a necessity, not an option. Mobile friendliness is a ranking factor and hence it cannot be ignored when you are talking about SEO success. Websites designed for mobile screens perform better in terms of ranking when compared to the ones that are not. With Google’s mobile-first index coming to the scene, it makes sense to optimize your website for mobile users.

This takes precedence in our list because, 1) it is an absolute necessity and 2) it is pretty easy to implement. In fact, platforms like WordPress will do it for you. They have a pool of mobile-optimized themes that you can pick from, easy as pie! In addition, read this quick guide to find out how to optimize your site for mobile devices.

2. Build your local presence through local citations

If you own a local business, earning a strong local presence is essential for visibility. With local SEO gaining importance, it makes sense to invest in various aspects of it. One of these includes earning local citations in order to get found online. In the latest Local Search Ranking Factors survey, local search experts rated citation related factors as making up approximately 13.31 percent and Google My Business 19.01 percent of the Top 50 factors.

Local citations, as per Moz, can be built majorly through three gateways: Industry-specific platforms, Local Business data platforms, and the Wider Web. For instance, the Yelp directory helps businesses like restaurants, bars, beauty salons and so on to expand their local listings. GMB (Google My Business) provides a common gateway for businesses in all industries. Apart from these listings, you can also earn local citations through blogs, government websites, apps etc.

It’s important to remember that it isn’t just being present online. Accuracy plays a key role in how you actually show up online. Discrepancies in…

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