An Ode to Content Marketing World: A Look Back at Some of Our Favorite #CMWorld Moments

I can’t, and I will only be attending my third year of this information-packed conference this week. Here’s a photo of Lee at Content Marketing World 2011: 2012: Our First Co-Branded eBook with Content Marketing World By the second year of the conference, content marketers were hooked! For our team at TopRank Marketing (and me personally) there was another exciting opportunity on the horizon. In preparation for the 2012 conference, we partnered with the team at Content Marketing Institute to develop the first-ever conference eBook. For the third year in a row, Content Marketing Institute and TopRank Marketing partnered to bring conference attendees inside insights from top speakers at Content Marketing World. Here were a few of my favorite sessions in 2015: Also, the big picture conference theme lended itself to yet another great opportunity to co-create content with some amazing speakers. For the rest of the series see Big Picture of Content Marketing and Making Content Marketing the Star of Your Marketing on our SlideShare page. You will find myself and my fellow teammate Amy Higgins will both be moderating sessions on Thursday and you’re sure to see some other members of our team live blogging sessions and networking with you beautiful people including: And since I know you were waiting for it, we have our latest partnership with Content Marketing Institute, the In-Flight Content Guides featuring insights from 2017 speakers. For the rest of the series see Creating a Memorable Content Experience and Making the Most of Your Content Journey on the Content Marketing Institute SlideShare page. If you’ll be attending Content Marketing World this week I’d love to connect!

Can you imagine life before Content Marketing World?

I can’t, and I will only be attending my third year of this information-packed conference this week.

What Joe Pulizzi, Cathy McPhillips and the rest of the team at Content Marketing Institute have built over the past 7 years is truly amazing. Each day is filled with learnings from top content marketers, fun games and lunch and learns and awesome after-parties.

Below you’ll find fun some highlights from our involvement from Content Marketing World’s inception, to happenings at the conference this week. Enjoy!

2011: When it all Began

As I mentioned earlier, 2017 will be my third year attending Content Marketing World. But for a select few that have been around since inception, this will be their seventh Content Marketing World Experience.
One of those lucky few is TopRank Marketing CEO Lee Odden. Lee has not only attended every conference since 2011, he is one of even a smaller number of speakers that has presented at each and every one.

Want proof? Here’s a photo of Lee at Content Marketing World 2011:

2012: Our First Co-Branded eBook with Content Marketing World

By the second year of the conference, content marketers were hooked! There were over 1,000 attendees from 23 different countries. Officially making Content Marketing World the largest content marketing conference on the planet.

For our team at TopRank Marketing (and me personally) there was another exciting opportunity on the horizon. In preparation for the 2012 conference, we partnered with the team at Content Marketing Institute to develop the first-ever conference eBook.
This eBook uncovered top content marketing secrets from 29 of the speakers at Content Marketing World. This was a new experience for me and I was incredibly honored and excited to work alongside Lee and the speakers to create this amazing asset.