And, unfortunately, most people struggle to do either well. Here are eight ways you can increase your engagement on social media and make your pages a destination worth following. Always be posting. With so much great content being posted to social media, there’s no reason to try to build an audience solely off original content. Curated content, or content shared from other pages, is how some of the most popular pages have built audiences in the millions. For example, short videos on social media with big text above and below the video have become extremely popular. To increase engagement, be engaging yourself. Whether you’re an influencer or a big brand like Skittles, your job is to develop a brand voice people want to listen to. Others say you should post during work hours -- but then again, that's when people should be working. When you start to see patterns, use them to inform your posting times.
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If you have experience in social media marketing, you know that engaging users is no easy task.
The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.
Both of these activities can be full-time jobs. And, unfortunately, most people struggle to do either well. After all, how many times have you heard the words: “We just need to post better content”?
But because building a loyal following on social media isn’t easy, that doesn’t mean it has to be complicated. Some of the best digital marketers today started building Instagram pages as a hobby — until suddenly they were boasting hundreds of thousands of followers. What they did was double down on their strengths and learn how to work on their weaknesses.
Here are eight ways you can increase your engagement on social media and make your pages a destination worth following.
1. Always be posting.
The first rule to increasing engagement is to constantly be creating and posting relevant content. To do this, you need to figure out what content engages your audience. A lot of brands don’t fully understand how crucial it is to study their competitors and other people in their space.
One of the best strategies is to be a curator instead of a creator. With so much great content being posted to social media, there’s no reason to try to build an audience solely off original content. Curated content, or content shared from other pages, is how some of the most popular pages have built audiences in the millions. @Thefatjewish, for example, boasts over 10 million followers, and the page is almost entirely curated content.
So, there’s no need to reinvent the wheel. Look for trends that are currently grabbing people’s attention, and capitalize on them.
2. Stay relevant by being timely.
The most successful accounts know how to piggyback off trending topics, events in the news and significant policy discussions. They recognize that it’s a lot easier to insert yourself into a massive conversation that’s already happening than to start a conversation from scratch.
Jonathan Foley, founder of @Positivity and @Societyfeelings, and CEO of WULF Marketing, says, “When you see a page or account that has extremely high engagement, it’s because they know how to create content that resonates. So if you make every post with the intention of it being extremely relevant to something that’s already happening in the world, you’re going to tap into that traffic. Some great examples of people doing this are @lelepons, @course and @barstoolsports.”
This eye on relevancy strategy must be working for Foley and @Positivity, since the page gained more than 100,000 followers in less than a month, and averages over 1 million impressions per day.