3 Ways You Can Use Virtual Reality to Boost Member Engagement in Your Facebook Groups

3 Ways You Can Use Virtual Reality to Boost Member Engagement in Your Facebook Groups

Virtual reality is an extraordinarily promising tool for business, even in its early stages of adoption. In fact, VR promises some great benefits for meetings, particularly with more introverted coworkers. When Facebook conducted its own study on how VR worked as a meeting platform, it quickly became obvious that not only was virtual reality just as comfortable as a conversation in real life, for introverts it was actually more comfortable. Putting together some meetings and group chats through VR could be a great way to engage members of your group who might never normally engage or meet. Create a virtual reality show. Clearly, in this segment, with this audience, Miller’s Facebook Group is filling a hole. It's focused to early adopters, after all. But the growth numbers Miller showed me were, and are, encouraging for the future of VR shows. Why not share this content exclusively through your own Facebook Group? Drive people from other platforms to one central location, and if you’re doing VR on several different pieces of content, you'll probably find that those who have adopted the technology already are more likely to engage with it -- merely because there isn't a ton of content out there yet.

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Get your foot in the door early and use this technology to attract its increasing number of devotees.

3 Ways You Can Use Virtual Reality to Boost Member Engagement in Your Facebook Groups

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Virtual reality used to be a staple of science fiction. But, now it’s a small but growing segment that big companies are jumping into. From video games to live concerts, virtual reality is changing the way that we look at the world, creating possibilities that could never have been envisioned before outside of books like Snow Crash or movies like The Matrix.

You might not have thought of using it as a business tool, though.

Entrepreneurs and business leaders are excited for the potential of VR — In a personal blog post a few years ago, well-known entrepreneur Gary Vaynerchuk called the technology “a completely new game.”

“VR is an incredible opportunity for all of us, a new frontier that many of us could never have imagined, even in our wildest dreams,” Vaynerchuk said. And he’s not the only one, as evidenced by the number of large companies that are starting to invest in the sector.

Virtual reality is an extraordinarily promising tool for business, even in its early stages of adoption. If you’re looking to boost engagement from your members in your Facebook Groups, VR could add that extra something you need to make your group pop.

1. Meet outside of meatspace.

Facebook’s Spaces platform is still in its early stages, as head of social VR Rachel Franklin npointed out to MIT Technology Review. There’s not a ton to do there as yet. But Facebook employees themselves are already holding some meetings through the platform rather than in meatspace (jargon for “the real world”).

In fact, VR promises some great benefits for meetings, particularly with more introverted coworkers.

When Facebook conducted its own study on how VR worked as a meeting platform, it quickly became obvious that not only was virtual reality just as comfortable as a conversation in real life, for introverts it was actually more comfortable. Most introverts were more engaged using VR than talking in person — though the opposite was true for extroverts.

Facebook’s study also found that when researchers checked EEG readings for those interacting via VR, subjects’ readings…

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