How to Increase Your Social Media Engagement & Sales Effortlessly with 7 Tools

How to Increase Your Social Media Engagement & Sales Effortlessly with 7 Tools

DrumUp for content curation & social media scheduling Social media platforms such as Facebook and Twitter are now unfriendly to “promotional” social media posts. Rocketium for social media explainer & sales videos Videos are one of the most popular forms of content shared and consumed on social media platforms today. Before you use Rocketium, list the different types of videos that you can create for your target groups. Finally, identify the best video templates on Rocketium for each video, so you can create professional and consistent videos on a regular basis. RelayThat for branded social media graphics Social media graphics are a critical part of your social media marketing, because they catch more attention than plain text. RelayThat can help you create branded graphics without any design knowledge. IFTTT for strategic cross-publishing & lead generation If you don’t have the time to create separate content for each of your social media accounts, you should consider using a cross-publishing app to share across platforms. That’s why such people make great leads. Twitter lists are great for relationship building on Twitter. Create a schedule to follow and engage with people on your lists.

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Social media engagement can increase sales and revenues. Yes, it’s hard to connect social media engagement metrics (such as likes and shares) to sales, but it’s certainly not impossible.

  • Toy maker Step2 experienced a 130% growth in sales as a result of increased social media activity.
  • KLM, a Dutch airline company, attributed £25 million of its sales one year to social media activity.

Your social media activity can increase sales too, provided that you use the right content and promotion strategies. Here are 7 social media marketing tools that can assist your efforts in this direction.

1. DrumUp for content curation & social media scheduling

Social media platforms such as Facebook and Twitter are now unfriendly to “promotional” social media posts. To reach your audience, you need a combination of fresh content, evergreen content and advocates. DrumUp can help you manage all three.

Using DrumUp, first add RSS feeds of your blog and the best news/tips blogs in your industry. Mix posts that appear from these streams into the content you share via social media. Next, add all of your evergreen social posts (mentions, guides, year-round promotions) in folders on DrumUp. Then use DrumUp’s easy scheduling features to create a rich, fresh and effective mix of social media content for your social queues. Finally, add your employees/advocates to DrumUp’s employee advocacy platform and encourage them to share posts in your queues.

2. Rocketium for social media explainer & sales videos

Videos are one of the most popular forms of content shared and consumed on social media platforms today. It’s obvious that to increase reach among your audience, you need video content. Rocketium can help you create videos easily and in less time.

Before you use Rocketium, list the different types of videos that you can create for your target groups. They could be product explainer videos, tips for success, entertaining videos, interview series featuring influencers, etc. Once you have this done, create a schedule for video production and publishing. When it’s time to actually create the videos, try and imagine a mix of stills based videos and rolling footage videos. You can do both with Rocketium. Finally, identify the best video templates on Rocketium for each video, so you can create professional and consistent videos on a regular basis.

3. RelayThat for branded social media graphics

Social media graphics are a critical part of your social media marketing, because they catch more attention than plain text. This fact, however, presents a double-edged sword. If graphics receive more attention, they need to be presentation worthy to have the right effect. RelayThat can help you create branded graphics without any design knowledge.

First, it’s important to…

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