Getting More People to Like Your Business’ Facebook Page

Getting More People to Like Your Business’ Facebook Page

"Like" campaigns deliver social proof Once you've run a Like campaign, you can do connection targeting. Building warm audiences Targeting your fans with conversion-focused campaigns will always yield the best ROI. Creating your Like campaign Like campaigns start in the Power Editor. Next, choose "Create Campaign" and select the campaign objective "Page Likes." For a Like Campaign, focus on targeting cold audiences. Next up is Placements -- where your ads will appear. With the campaign chosen and ad set settings determined, the last stage is to write the copy and choose an image. You'll need more than one image because you'll want to run tests. The timeline view is usually the best option, so make sure you have good content there as well. When you're ready, you can hit "Place order" and your Like campaign will be up and running, and you'll start building your fan base.

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Getting More People to Like Your Business' Facebook Page

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

Like campaigns are simple. You can get in quickly, create a campaign right away and start seeing results. You’ll start building an audience of leads and collecting real, usable data.

There are three main reasons to run a Like campaign.

1. “Like” campaigns deliver social proof

Once you’ve run a Like campaign, you can do connection targeting. You can aim your ads at friends of fans and make the most of instant credibility. Your ads are no longer just a cold interruption. They appear recommended by a friend. They look popular. Viewers can see that other people, including people they know, have liked you, so they feel comfortable about liking you, too.

2. Fans see your ads more

Few people realize that Facebook shows your ads to your fans twice as often as they show them to non-fans. Facebook has told us that currently non-fans can only see your ads in the newsfeed a maximum of twice a day, while fans may see your ads up to four times a day.

3. Building warm audiences

Targeting your fans with conversion-focused campaigns will always yield the best ROI. You’re hitting a warm audience. It’s like targeting people who’ve already joined your list or visited your website. This is instant, subconscious social proof. People immediately drop their guard and are more likely to click the ad, opt in and take action.

By investing time and money in Like campaigns, you get higher click-through rates, higher opt-in rates and a better ROI. Like campaigns also won’t take up most of your budget. Spending somewhere between five percent and 10 percent of your campaign bucket is typical. And once it’s up and running, you can set it, forget it and leave it to run so that your audience is always growing with fresh leads.

Creating your Like campaign

Like campaigns start in the Power Editor. Once you’re inside your Ads Manager, choose Power Editor from the drop-down menu. Next, choose “Create Campaign” and select the campaign objective “Page Likes.”

After selecting “Page Likes,” you’ll need to name your campaign. Choose a name that identifies your goal, such as “Like Campaign.” The current order of tasks during ad creation…

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