In this blog post, I’m going to talk about the 5 types of social media tools that will help you become a better marketer. The first tool you need is, of course, a social media management tool; a tool that allows you to fully manage your social media presence, respond to mentions and comments all from one place, monitor your brand and other keywords, and collaborate with others when managing your accounts. Beyond social media management, there are a few other essential types of tools you need: Social listening tools: these tools help you understand your niche and audience better, discover new opportunities and potential leads, find out who the top social influencers in your niche are, and gain a better understanding of what content works best with your audience Content curation: by curating content you not only get to save some time creating new content yourself, but you’re also helping grow your profile by publishing interesting and quality content that your audience loves. A good collaboration tool for teams allows you to assign tasks to the right parties, keep track of what your colleagues/employees are doing, and make sure your social media is in hand at any moment in time Here are some of the best tools for each category: For social media management: Social Report Social Report is a full-suite social media management tool with a wide array of management features – everything you need to manage your social media account from analytics to scheduling. There are a lot of ways that you can use it to your advantage; most notably, you can: Understand your audience better: find out where they are most active, what they’re talking about, what their needs and interests are, and what types of content they prefer based on their conversations and their shares – this then helps you build a better content strategy that yields better results Track your brand: not everyone is going to tag your brand they mention you, so this way you can stay on top of each and every mention of your business Find social influencers: find out who the most consistent influencers are in your niche and who gets the most engagement and shares. These are the ideal social influencers that you should work with Basically, social listening is a way to learn more about your audience and niche and use that information to improve your marketing strategies. And when you share something, you have the option to customize it – not just the text update but you can also use the Canva integration to create a bespoke image for each of the posts you share. For social media content creation: Canva When it comes to creating images for social media, Canva is one of the best options; not only is it very quick to create something beautiful and compelling, but it’s also free to use and it has a plethora of templates that you can use as a starting point. For task management and team collaboration: Slack When it comes to task management/collaboration tools, Slack is a big favourite on the market. What are the must-have social media marketing tools that you can’t live without?
Social media has become extremely competitive for businesses and marketers, so in order to keep growing, you need to leverage all the different opportunities you have and be more proactive with your strategy. Thankfully, there are a plethora of useful tools that you can use to not just save time but actually boost your results.
In this blog post, I’m going to talk about the 5 types of social media tools that will help you become a better marketer.
What types of tools do you need?
The first tool you need is, of course, a social media management tool; a tool that allows you to fully manage your social media presence, respond to mentions and comments all from one place, monitor your brand and other keywords, and collaborate with others when managing your accounts.
Beyond social media management, there are a few other essential types of tools you need:
- Social listening tools: these tools help you understand your niche and audience better, discover new opportunities and potential leads, find out who the top social influencers in your niche are, and gain a better understanding of what content works best with your audience
- Content curation: by curating content you not only get to save some time creating new content yourself, but you’re also helping grow your profile by publishing interesting and quality content that your audience loves. It also helps you get more fans and followers and boost your engagement rates
- Content creation tools: text updates are alright, but it’s visuals that drive the best results so it helps to have an easy to use tool that allows you to create beautiful social media posts quickly and easily.
- Task management and team collaboration: if you work as part of a team, managing your social media can become quite confusing if you don’t have a good system in place. A good collaboration tool for teams allows you to assign tasks to the right parties, keep track of what your colleagues/employees are doing, and make sure your social media is in hand at any moment in time
Here are some of the best tools for each category:
For social media management: Social Report
Social Report is a full-suite social media management tool with a wide array of management features – everything you need to manage your social media account from analytics to scheduling.
Let’s start with the smart inbox; this is where you can see all of your social media mentions so you can save time responding to them. Plus, it also has team collaboration tools so you can share your workload with others.
To find other relevant mentions (of your brand, of different relevant hashtags or keywords, and so on) you also have access to social media monitoring tools.
What I’m really excited about though, are all the time-saving automation options that you can set up with Social Report; for example, you can automatfavoritevourite updates or flag them, you can like a mention or delete from your inbox, and you can even follow/unfollow users automatically and reply to their mentions.
And finally, I also want to mention the analytics; analytics are extremely important because they allow you to understand what works and what doesn’t and…
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