5 Marketing ideas for 2017

What consumers like and respond well to changes over time, so it’s important to update your strategies accordingly. Here are the top tools and strategies to consider utilizing to make the most of 2017. Sometimes it pays to invest a little into a marketing service in order to reap a bigger return. Although it's geared towards paid advertising, you can use it to determine which search terms you should be using to gain more traffic for your site. Other marketing tools that are worth investing in include other SEO services, conversion rate optimization, content marketing, and design. Consider what your company needs to grow, and utilize the tools that will help the most. You can dial in your buyer persona by using A/B testing to see what is drawing people in the most. Companies that use buyer personas typically perform better than those who don't. Local Optimization If your business has a storefront, then you need to be using local SEO optimization. Without this information, your business is less likely to come up for local search results.

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As 2016 draws to a close, it’s time to make a marketing plan for 2017. What consumers like and respond well to changes over time, so it’s important to update your strategies accordingly. Here are the top tools and strategies to consider utilizing to make the most of 2017.

Invest in Marketing Services

While word of mouth and social media are important aspects of any market strategy, they may not be enough to get the word out about your products and services. Sometimes it pays to invest a little into a marketing service in order to reap a bigger return. If you utilize email marketing, such as sending out newsletters or coupon codes, then Hubspot or Mailchimp are worth signing up for. If you mostly rely on newsletters, then check out MailChimp. The prices are fair and it offers other features to utilize as your company grows. HubSpot is good if you need something more sophisticated than a newsletter automation, although it can do that, too. It can also help you with blogging and landing pages.

Keep track of your site’s traffic levels using Google Keyword Planner. Although it’s geared towards paid advertising, you can use it to determine which search terms you should be using to gain more traffic for your site. Other marketing tools that are worth investing in include other SEO services, conversion rate optimization, content marketing, and design. Consider what your company needs to grow, and utilize the tools that will help the…

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